Billboard Branding in Mumbai
Mumbai, the financial, commercial and entertainment centre of India, is one of the most populous cities in the country having a population of more than 23 million and producing 6.16% of India's GDP. Mumbai is also known to be home to some of the wealthiest billionaires and millionaires in the country.
Given the prominence of Mumbai, there's no wonder why it tops the charts of brands for advertising and marketing. Billboard branding in Mumbai is one of the highly favoured mediums of advertising. The city is embellished with widespread public transport systems such as Mumbai Suburban Railways, Metro, BEST buses, Monorail, Taxis, Auto-rickshaws, ferries, populated highways, mega malls, shopping centres, tourist attractions and is known for having the 5th most congested city traffic jams in the world.
Billboard branding in Mumbai is an effective way to advertise as it allows brands to capture a larger, commercial target market that ranks as the 12th wealthiest city. Due to high population density, on average, a highway in Mumbai witnesses over 50k passenger cars daily, while local trains get a ridership of over 60 lakh. Similarly, shopping malls get over 11k visitors a day. These stats make Mumbai perfect for doing billboard branding and advertising.
Why choose Billboards
Benefits of Billboard Advertising
As an experienced and trusted billboard branding and outdoor advertising agency, we have seen hundreds of brands and businesses make the most out of this type of branding. Here's some of the benefits of billboard branding:
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Reasons for choosing Mumbai
Why Billboard advertising is one of the best options in Mumbai?
Mumbai accounts for some of the most visited places and highly used streets and prominent highways of the country. Here are a few reasons why you should consider doing billboard branding in Mumbai:
✔ Mumbai is the financial, entertainment and commercial capital of India. Hence it allows better sales conversions.
✔ Mumbai is one of the most densely populated cities in the world which makes it perfect for billboard branding.
✔ Billboards in Mumbai get high brand exposure receiving thousands and lakhs of impressions per day.
✔ Mumbai provides more highly populated and high-profile location options to brands and advertisers.
Billboard Advertising Options Available in Mumbai
Billboards come in many different shapes and sizes. Some of the various types of billboards provided by us are:
Classic billboards are also called Bulletins. They're mostly put up on the highways and populated streets to be viewed by the masses. Due to their large size, they provide enough time for the moving pedestrians and traffic to consume the advert's information. They are easily available and can be designed in different sizes as per your needs.
Vinyl billboards are made from PVC, a material that is known to withstand some of the harshest weather conditions. These billboards are bright in colour and are more alluring than ordinary billboards. These billboards have a lifespan of 3 to 5 years and are usually used on populated streets, and residential areas. Due to their brightness, they're also often used for company logos.
Poster billboards are digitally printed billboards that are affordable and a bit similar to bulletin billboards. Unlike bulletin billboards, poster billboards are usually placed in highly crowded public places such as near railway stations, bus depots or residential areas. These are mostly used by local businesses to promote their products or services to the local markets.
Mobile billboards are used where your target audience is most likely to be present, e.g., college environments, corporate offices, IT parks, events, food outlets, gyms, malls, shopping centres, cinemas, residential societies and areas. There are several examples of Mobile billboards such as lookwalker branding, paper cup branding, balloon branding and cycle branding.
3D Billboards are used by brands to leave a long-lasting impact on the consumer's minds. These billboards are strategically designed to stand out, are 3D in look, embellished with lighting and are more expensive than other forms of billboards. Pepsi, and CarDekho are some of the companies that have used 3D billboard branding to promote their products or services.
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Places to Advertise
Popular areas for doing Billboard Advertising in Mumbai
Mumbai accounts for some of the most visited places and highly used streets and prominent highways of the country. Here are a few of the popular places in Mumbai for billboard branding:
Why Choose Us
Why Choose Ginger Media Group for Billboard Advertising in Mumbai?
We Ginger Media Group is an outdoor advertising agency that specialises in creating Out of Home (OOH) advertising solutions for our clients. With our years of experience and more than 150+ PAN India-level projects, we have been able to build great expertise in this field and achieve a 360° understanding of different industries such as education, entertainment, FMCG, fashion and apparel, beauty, technology and IT and many more.
When you choose to do billboard branding with us, you choose to work with an agency that strives to deliver you the best results and work with transparency. We first take time to understand your business needs and requirements and then create a unique branding solution that is tailored just for you. We work alongside you as your agency partners and work as hard as you to serve you in your best interests.
We are proud and grateful to have worked with some of the most well-known brands such as VIBGYOR, Chumbak, OYO, Uber, and Unilever. We can't wait to work with you and help you achieve the best results with your billboard branding in Mumbai. We serve PAN India level and have a robust distribution and promoter network that is ready to take your brand to places.
Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.
Frequently Asked Questions
Billboard advertising is a paid communication tool to convey the advertiser’s message. Billboard Advertisement in Mumbai stays up for at least 30 days. In a premium location, Billboard advertisement is also available to be booked for a single one day, weekly etc.
The Smart way of advertising your newly launched product or the existing product is Billboard Branding in Mumbai. Billboard Branding creates impressions on consumers within very short time.
Billboard Branding Agency will share the details related to Billboard advertisement like Images, Content written for advertising the Product or Brand, Area where the billboard is placed using various platforms.
- Instagram: The Professional will choose social media platforms like Instagram to share the details of Billboard Branding which includes Images taken for advertisement, Content written for advertising the Product or Brand, Area where the billboard is placed.
- E-Mail: Email is a professional way of communication used by the Billboard Branding Agency to share Images, Content written for advertising the Product or Brand, Area where the billboard is placed.
- Facebook: Facebook is a Platform where information is displayed widely and user can get instant response. The agency can communicate through Facebook to share details.
- WhatsApp: The Advertiser can monitor his Billboard advertising details such as Images taken for advertisement, Content written for advertising the Product or Brand, Area where the billboard is placed Via WhatsApp which will be sent by the Billboard Branding Agency.
Maharashtra has a very good road network that consists of 10088 national highways and many state highways with a total length of 33,705 km. People who access the road way to travel within the city using either public transport or private transport will view the advertisement published on Billboard. Outdoor advertisement is one of the popular forms of advertisement in Mumbai.
Depending on the availability of the Billboard for branding the Billboard branding Agency will give you all the details of the Billboards present in the city and the cost of Advertisement. The Billboard branding Advertisement can be executed in places like Bandra, Lower Parel, Worli, Andheri East, Saki Naka, Juhu, Mulund, Borivali, etc. One of the most populous cities of India with a population of approximately 1.25 crores.
Outdoor Advertisement leave a great impact on the audience who come across the Advertisement in different form like Bus Branding, Look Walkers, Malls/Cinemas, Cup Branding, Etc. For more details related to various forms of branding Advertisers can contact agencies like Ginger Media Group.
Build Trust among the audience and show your presence in the Market using various forms of Branding. We are here to grow your brand every day and leave an image in people's minds in less time.
To put your Advertisement on Billboard you need to identify the target audience you want to reach and the time. In this step, the presence of your existing brand or the new product or brand entering the market has to identify the people they want to reach. Once decided on the concept of your Advertisement, you have to contact the Billboard Branding Agency.
The Billboard Branding Agency has all the information concerning Billboard Branding like the number of Billboards in the city, its reach to the audience, etc. They will create an advertisement in such a way which leaves a good impression on the people watching it. The colour combination used for the Billboard advertisement, the message that is readable in a short time, the Images used for Ad, Etc. will be noted by the Billboard Branding Agency.
The size of Billboard advertisements varies on Highways sizes used are SIZE: 20 X 15, SIZE: 25 x 25, SIZE: 30 x 25, and SIZE: 40 x 25 Whereas at major junctions within the city the Billboard Size will be SIZE: 10 X 6, SIZE: 20 X 5, SIZE: 24 X 12 etc. Depending on the Advertisers choice the Billboard advertising will be executed.
Some criteria to be followed to design the advertisement of Billboard are no pure white backgrounds should be used, fonts must be clear and easy to read, and No more than 7-10 words.
A digital billboard is a billboard that displays digital images and digital videos that are changed by a computer every few seconds. Digital billboards are primarily used for advertising to display the existing brand or the new brand which entered the market.
To Advertise your digital Billboard, the organisation has to contact Billboard Advertising Agency to proceed with the advertisement. In some loops, several Ads can be displayed. They reach a moving audience - drivers, pedestrians, and commuters.
The Cost of Billboard Advertising in Mumbai ranges between Rs. 35,000 to Rs. 5,30,000 depending upon the type of billboard advertising selected by the advertiser. The factor of Billboard advertisement varies according to the type of Advertisement.
For more details contact us at email@example.com or call at +91 888 444 2846.
Billboard Branding is one of the largest outdoor advertising structures mostly found in high-traffic areas. Billboard Branding is also known as hoarding in some parts of the world. The large Advertisement displayed on Billboard is successful in gaining the attention of the audience like passing pedestrians, Drivers driving two-wheeler, three-wheeler or four-wheelers. About 71% of consumers are engaged with these roadside ads. Here are the most common types of billboards:
- Augmented Reality Billboards: Augmented reality is one of the progressive technological advancements that is now used in marketing.
- Static Billboards: These Billboards are seen on the roadside targeting the people travelling by the road. It is subtle and more welcoming to consumers. This form of outdoor advertising targets motorists rushing to their destination.
- Mobile Billboards: Mobile billboards have the advantage of being able to go where the crowd is. Mobile billboards are becoming a more popular type of outdoor advertising, they’re often seen on the side of buses or wrapped on cars.
- Digital Billboards: Digital billboards have the advantage of being able to display videos and animations, making them significantly more eye-catching. Creativity in Displaying your video ad will get more impressions.
- Interactive Billboards: Integrating interactivity in outdoor advertising puts a whole new dimension of engagement for brands.
Billboard Branding is the most preferable type of branding because it has maximum reach to the target audience in very less time. Understanding the need of the advertiser the Billboard Branding Agency will avail all the details related to Billboard Advertising.
- Billboards Work 24/7: Billboard Advertising is displayed throughout the day and night due to this it will provide repeated exposure to the same passenger multiple times.
- Billboards Have A High Return On Investment: Your Brand can get the most Impressions as the Billboard Advertisement has high engagement and visibility of the Advertise displayed.
- Volume: The Number of people using road transport either private transport or public transport which helps in creating brand awareness among the consumers.
- Billboards Appeal To All Ages: The Advertiser can reach people of his segment, people of all age groups can view this advertisement, and advertisers strive to foster a relationship with the youth market.
- Visibility: Billboard branding will increase the visibility of the brand to every individual. Given the number of commuters and drivers on the road, this advertising medium is effective in catching the attention of the target audience.