Billboard Branding in Kolkata, West Bengal

Billboard Branding in Kolkata is one of the largest outdoor advertising structures mostly found in high-traffic areas. The Advertisers can also opt for Digital Billboard which is designed to display the running text, Alternate option is to present several different displays of the same company or various companies’ ads.

The placement of Billboard is usually on the Highways, major junctions or high-traffic areas within the city. The messages displayed on the Billboard should be readable and catchy so that people passing by can read them in a very short time. Also, use images and brilliant colours in Billboard advertisements.

 

Frequently Asked Questions

1What is the minimum campaign duration for Billboard Branding in Kolkata?

Billboard advertising is a paid communication tool to convey the advertiser’s message. Billboard Advertisement in Kolkata stays up for at least 30 days. In a premium location, Billboard advertisement is also available to be booked for a single one day, weekly etc.

The Smart way of advertising your newly launched product or the existing product is Billboard Branding in Kolkata. Billboard Branding creates impressions on consumers within very short time.

2How is the Billboard Branding campaign monitored in Kolkata?

Billboard Branding Agency helps you to monitor the Billboard Advertising Campaign by sharing the images used, text messages in the advertisement, Placement of Billboard etc through the following platforms.

  • WhatsApp: The Advertiser can monitor his Billboard advertising details such as Images taken for advertisement, Content written for advertising the Product or Brand, Area where the billboard is placed Via WhatsApp which will be sent by the Billboard Branding Agency.
  • Instagram: The Professional will choose social media platforms like Instagram to share the details of Billboard Branding which includes Images taken for advertisement, Content written for advertising the Product or Brand, the Area where the billboard is placed.
  • E-mail: The Billboard Branding Agency will share information related to ads that will be displayed on Hoarding for example the images used, text message in advertisement, Placement of Billboard etc through Email.
  • Facebook: To monitor the Billboard Branding the agency shares the ad details like Billboard branding images, text messages in advertisement, and Placement of Billboard through the social media page of Facebook.
3Where Billboard advertising can be executed in Kolkata?

The total length of road in West Bengal is 92,023 km where Billboards are placed at all the major junctions to get a high number of impressions for the brand being displayed on the board. Kolkata is known as the “cultural capital of India”. It is the 7th most populous city in India, with a population of 4.5 million.

Places like Burrabazar, Bhuwanipore, Bidhan Nagar, Gauripur, Sonarpur station road, Taltala, Seal lane Tangra, Beadon Street, Dhakuria, Jessore road, etc are good for the execution of Billboard Advertisement. The Advertiser can reach its target audience in a very short time. Billboard Branding leaves an image in the mind of the reader.

4What are the various types of Branding opportunities available which can be done with Billboard Branding in Kolkata?

Advertising is a form of communication between the Brand owners and the customers. The Billboard Advertising Agency Like Ginger Media Group provides other services like Bus Branding, Look Walkers, Malls/Cinemas, Cup Branding, Etc.

The visibility of ads is more and reaches target audiences, creating brand awareness among the people. Spread the word about your brand with the help of Various forms of advertising that helps your product or brand to grow.

5How can I put my Brand on Billboards?

To put your Advertisement on Billboard you need to identify the target audience you want to reach and the time. In this step, the presence of your existing brand or the new product or brand entering the market has to identify the people they want to reach. Once decided on the concept of your Advertisement, you have to contact the Billboard Branding Agency.

The Billboard Branding Agency has all the information concerning Billboard Branding like the number of Billboards in the city, its reach to the audience, etc. They will create an advertisement in such a way which leaves a good impression on the people watching it. The colour combination used for the Billboard advertisement, the message that is readable in a short time, the Images used for Ad, Etc. will be noted by the Billboard Branding Agency.

6What is the Size and Design of Billboard Branding in Kolkata?

Billboard Advertising can be of different Size like SIZE: 25 X 30, SIZE: 30 X 40, SIZE: 25 X 12, SIZE: 52 X 12 are used to place large advertisements which consist of images, messages and products that is advertised. SIZE: 15 X 15, SIZE: 20 X 20, SIZE: 30 X 30 these sizes are usually placed at different locations in the city. The Advertiser can select the size of Billboard Branding according to their requirements.

Some criteria to be followed to design the advertisement of Billboard are no pure white backgrounds should be used, fonts must be clear and easy to read, and No more than 7-10 words.

7What is Digital Billboard Advertisement?

A digital billboard is a billboard that displays digital images and digital videos that are changed by a computer every few seconds. Digital billboards are primarily used for advertising to display the existing brand or the new brand which entered the market.

To Advertise your digital Billboard, the organisation has to contact Billboard Advertising Agency to proceed with the advertisement. In some loops, several Ads can be displayed. They reach a moving audience - drivers, pedestrians, and commuters.

8What is the cost of Billboard advertising in Kolkata?

The Cost of Billboard Advertising in Kolkata ranges between Rs. 25,000 to Rs. 1,250,000 per month depending upon the type of billboard advertising selected by the advertiser. The factor of Billboard advertisement varies according to the type of Advertisement.

For more details contact us at contact@gingermediagroup.com or call at +91 888 444 2846.

9What are the options available for brand advertisement as a Billboard branding agency in Kolkata?

Billboard Branding is one of the largest outdoor advertising structures mostly found in high-traffic areas. Billboard Branding is also known as hoarding in some parts of the world. The large Advertisement displayed on Billboard is successful in gaining the attention of the audience like passing pedestrians, Drivers driving two-wheeler, three-wheeler or four-wheelers. About 71% of consumers are engaged with these roadside ads. Here are the most common types of billboards:

  • Augmented Reality Billboards: Augmented reality Billboards are one of the progressive technological advancements that are now used in marketing.
  • Static Billboards: These Billboards are seen on the roadside targeting the people travelling by the road. It is subtle and more welcoming to consumers. This form of outdoor advertising targets motorists rushing to their destination.
  • Mobile Billboards: Mobile billboards have the advantage of being able to go where the crowd is. Mobile billboards are becoming a more popular type of outdoor advertising, they’re often seen on the side of buses or wrapped on cars.
  • Digital Billboards: Digital billboards have the advantage of being able to display videos and animations, making them significantly more eye-catching. Creativity in Displaying your video ad will get more impressions.
  • Interactive Billboards: Integrating interactivity in outdoor advertising puts a whole new dimension of engagement for brands.
10Why Billboard Advertising services are very preferred amongst businesses in Kolkata?

Billboard Branding is the most preferable type of branding because it has maximum reach to the target audience in very less time. Understanding the need of the advertiser the Billboard Branding Agency will avail all the details related to Billboard Advertising.

  • Billboards Work 24/7: Billboard Advertising is displayed throughout the day and night due to this it will provide repeated exposure to the same passenger multiple times.
  • Billboards Have A High Return On Investment: Your Brand can get the most Impressions as the Billboard Advertisement has high engagement and visibility of the Advertise displayed.
  • Volume: The Number of people using road transport either private transport or public transport which helps in creating brand awareness among the consumers.
  • Billboards Appeal To All Ages: The Advertiser can reach people of his segment, people of all age groups can view this advertisement, and advertisers strive to foster a relationship with the youth market.
  • Visibility: Billboard branding will increase the visibility of the brand to every individual. Given the number of commuters and drivers on the road, this advertising medium is effective in catching the attention of the target audience.