Billboard Branding in Kolkata, West Bengal

If you've ever walked through the busy streets of Kolkata, you've probably noticed the towering structures looming over you, plastered with larger-than-life advertisements. Yes, we're talking about hoardings and billboards - the kings of outdoor media advertising in the City of Joy. 

Hoarding advertising is a great ways to create a brand presence. With the help of hoardings and billboards, brands can create an effective communication platform to spread their message and create a lasting impact on the minds of the people.

Billboard Branding in Kolkata is one of the largest outdoor advertising structures mostly found in high-traffic areas. The Advertisers can also opt for Digital Billboard which is designed to display the running text, Alternate option is to present several different displays of the same company or various companies’ ads.

The placement of Billboard is usually on the Highways, major junctions or high-traffic areas within the city. The messages displayed on the Billboard should be readable and catchy so that people passing by can read them in a very short time. Also, use images and brilliant colours in Billboard advertisements.

Let Kolkata's Billboards and Hoardings Take Your Brand to the Next Level: The Benefits

Are you tired of the same old boring TV and internet ads? Do you want to take your advertising game to the next level? Look no further than hoardings and billboard branding in Kolkata!

Outdoor hoarding is particularly compelling due to the city's bustling streets and high foot traffic. From the iconic Park Street to the historic Howrah Bridge, countless outdoor Billboard branding in Kolkata is strategically placed throughout the city to ensure maximum visibility. Whether you're targeting locals or tourists, there's no better way to get your message out there than with a billboard ad.

Wide Reach

With hoarding ads, you can reach a broad audience of potential customers. Unlike TV or online ads, hoardings are always on and visible to anyone who passes by. This makes them ideal for promoting local businesses, events, and special deal

Hoarding and billboard in Kolkata provide a broad reach. With its high population density, Kolkata is the perfect place for outdoor media advertising to be seen. This means that your business can reach a broad audience with its message. Additionally, outdoor ads can be seen any time of day or night, making them even more effective.


Compared to other advertising forms, hoarding advertising is incredibly cost-effective. With a one-time fee, you can display your ad for weeks or even months, reaching thousands of potential customers daily. This makes hoarding advertising in Kolkata an excellent investment for businesses of all sizes. 

Hoardings and billboards are highly cost-effective. Compared to other forms of advertising, outdoor media Billboard branding is much cheaper and can reach a larger audience for a fraction of the cost. These ads are often placed in high-traffic areas, ensuring the right people see them.

Increased Brand Awareness

Hoarding branding is a great way to increase brand awareness and recognition. By displaying your logo and message on a giant billboard, you can create a memorable impression that sticks with your audience long after seeing your ad. 

Hoarding and billboards increase brand awareness. With the help of visually attractive, eye-catching hoarding advertising, brands can make a substantial impact on the minds of their target consumers. Placed at strategic locations, thousands see these hoardings and billboards, thus significantly increasing the brand’s visibility.

Targeted Advertising

 With outdoor advertising boards, you can target specific audiences based on location and demographics. For example, if you're a restaurant owner in a busy commercial area, you can display your ad on a hoarding nearby to attract hungry office workers during lunchtime. With billboard advertising boards, brands can easily reach out to their target audience and make an immediate impact. 

Placed in popular areas, these boards can reach a broad audience effectively. Moreover, hoarding branding provide targeted advertising, allowing brands to customise their message and reach the right demographic.

Want to use Billboards for brand promotions?

Brand Visibility at Its Best: Top-Notch locations for  Hoardings and Billboards


Hoarding branding have long been a staple of outdoor media advertising, and Kolkata is no exception. With its bustling streets and vibrant culture, there are plenty of opportunities for hoarding ads to impact consumers significantly. 

Regarding outdoor media advertising, hoarding and Billboard branding can be highly effective. Hoarding ads can significantly impact consumers by targeting high-traffic areas and captive audiences. Here are some of the best locations for Hoarding branding in Kolkata:

Highways and By-lanes

When it comes to hoarding ads, the highways and by-lanes are prime real estate. These areas are perfect for outdoor billboard advertising with their high traffic volume and long stretches of open roads. Drivers and passengers alike can't help but notice the eye-catching ads as they zoom past. 

These hoardings are strategically placed on essential roads and highways, ensuring maximum visibility and reach. The hoardings are usually printed in bright and vibrant colours, making them stand out among the traffic and the city’s skyline. Locations like EM Bypass, VIP Road,  New Town Expressway and  Jessore Road are highly recommended..

Railway Stations

Railway stations are bustling hubs of activity, with commuters coming and going at all hours of the day and night. This makes them an ideal location for hoarding ads that target a captive audience. Whether promoting a local business or advertising a new product, hoarding advertising at railway stations can be a highly effective way to reach many people. 

Outdoor advertising boards, billboards and hoardings can be used to advertise products and services to those who pass by them. Hoarding and billboard ads can be used to display creative and exciting content to grab the attention of commuters. The busiest stations are Howrah Railway Station, Sealdah Railway Station, Shalimar Railway Station and Kolkata Railway Station.

Shopping and Commercial Hubs

This city is home to a number of shopping and commercial hubs, from malls to markets to office complexes. These areas are highly trafficked, making them ideal for hoarding advertising. Whether promoting a sale or advertising a new product, hoarding ads in shopping and commercial hubs can be a great way to get your message in front of potential customers. 

With many shoppers visiting these places daily, reaching out to them is an excellent opportunity. Creative and exciting content on hoardings and billboards can be used to draw the shoppers' attention. This can be used to advertise products and services effectively and reach a larger audience. Park Street, City Center, and South City Mall Forum Mall are significant hubs..

Tourist Spots

Kolkata is a popular tourist destination, with plenty of attractions that draw visitors worldwide. From historical sites to cultural landmarks to natural wonders, there are plenty of opportunities for hoarding advertising in tourist spots. Whether promoting a local business or advertising a tourist service, hoarding ads in tourist spots can be a highly effective way to reach a captive audience. 

With many tourists visiting the city from different parts of the world, hoarding and billboard ads here can be used to target this specific demographic. Victoria Memorial, Howrah Bridge, Eden Gardens, and Fort William are famous attractions.

How to Make Kolkata Notice You: Comprehensive Branding Guide with Hoardings and Billboards

Hoardings and billboards are an essential part of outdoor media advertising. They are large advertising boards placed in high-traffic areas to catch the attention of passersby. These outdoor ads are an excellent way to promote a brand, product, or service, as they are visible to a large audience. 

If you're looking to spread your brand message you can't go wrong with hoarding branding. Billboard branding are ubiquitous in the city, so it makes sense to take advantage of this outdoor advertising opportunity makes sense. This comprehensive guide will explore how billboard advertising can be used to brand your business.

Choose the Right Location

Location is one of the most important factors when using hoarding branding to promote your brand. You want your billboard advertising to be in high-traffic areas where many people see them as possible. This could be near famous landmarks, busy roads, or major intersections. Remember, the more eyeballs you can get on your hoardings and billboards, the better your chances of generating interest in your brand.

Keep it Simple

When designing your billboard advertising, it's essential to keep your message simple and to the point. You only have a few seconds to capture the attention of people passing by, so you must ensure your message is clear and easy to understand. Use bold fonts and bright colours to make your hoarding stand out. And don't forget to include your logo, as this will help to reinforce your brand in the minds of potential customers.

Make it Eye-Catching

In addition to being simple, your hoarding branding must be eye-catching. Use high-quality images or illustrations to create a visual impact. You could also use humour or clever wordplay to make your hoarding more memorable. Remember, the goal is to create something that people will remember long after they've passed by your hoarding.

Plan for Seasonal Campaigns

Another great way to use billboard advertising to promote your brand is to plan for seasonal campaigns. For example, you could create a winter-themed hoarding to promote your business during the holiday season. Or you could create a summer-themed hoarding to promote your brand during the hot months. Seasonal hoardings and billboards can help to keep your brand top-of-mind throughout the year.

Measure Your Results

Finally, measuring the results of your billboard branding is essential. This will help you to determine whether your advertising campaigns are working and whether you need to make any changes. One way to measure your results is to track the number of leads or enquiries you receive due to your hoarding branding. You could also conduct surveys or focus groups to gather campaign feedback.

Want to use Billboards for brand promotions?

The Ultimate branding solution: Ginger Media Group

In today's world, the importance of billboard advertising in Kolkata and marketing cannot be ignored. It is crucial in promoting a brand or business and increasing its visibility. Hoardings and billboards are one of the most effective ways of outdoor advertising, especially in a city like Kolkata. Ginger Media, an advertising agency, offers services to help businesses make the most of billboard branding to promote their brand.

Here are 5 ways in which Ginger Media can help with billboard advertising:

Strategic Placement

One of the most essential aspects of hoarding and Billboard branding is the strategic placement of these advertising mediums. By strategically placing billboard branding, Ginger Media can help businesses identify the best locations for billboard advertising based on the target audience, traffic flow, and other relevant factors.

Eye-Catching Designs

The design of billboard branding plays a crucial role in attracting the target audience's attention. Ginger Media has a team of creative professionals who can design eye-catching and attractive hoardings branding  that effectively convey the brand message. The designs are optimised for high-resolution printing, ensuring the final output is of the highest quality.ful!

Effective Messaging

Another crucial aspect of hoarding and billboard advertising is messaging. The message should be concise, clear, and easy to understand. Ginger Media can help businesses craft effective messaging that resonates with the target audience and effectively communicates the brand message. The messaging is also optimised for maximum impact, ensuring that the message stays with the audience long after seeing the hoarding or billboard.

Innovative Technologies

Ginger Media is constantly exploring new and innovative technologies to enhance the effectiveness of billboard advertising. For example, the agency uses LED lighting technology to make hoardings branding  more visible and attractive, even at night. The agency also uses augmented reality and other interactive technologies to make billboard branding  more engaging and memorable.

Measurable Results

Ginger Media provides businesses with measurable results to track the effectiveness of their hoarding and Billboard branding campaigns. The agency uses various metrics, such as impressions, engagement rates, and conversions, to track the performance of the campaigns. This allows businesses to make informed decisions about future Hoarding branding in Kolkata campaigns and optimise their strategies for maximum impact.

Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.

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Frequently Asked Questions

1What is the minimum campaign duration for Billboard Branding in Kolkata?

Billboard advertising is a paid communication tool to convey the advertiser’s message. Billboard Advertisement in Kolkata stays up for at least 30 days. In a premium location, Billboard advertisement is also available to be booked for a single one day, weekly etc.

The Smart way of advertising your newly launched product or the existing product is Billboard Branding in Kolkata. Billboard Branding creates impressions on consumers within very short time.

2How is the Billboard Branding campaign monitored in Kolkata?

Billboard Branding Agency helps you to monitor the Billboard Advertising Campaign by sharing the images used, text messages in the advertisement, Placement of Billboard etc through the following platforms.

  • WhatsApp: The Advertiser can monitor his Billboard advertising details such as Images taken for advertisement, Content written for advertising the Product or Brand, Area where the billboard is placed Via WhatsApp which will be sent by the Billboard Branding Agency.
  • Instagram: The Professional will choose social media platforms like Instagram to share the details of Billboard Branding which includes Images taken for advertisement, Content written for advertising the Product or Brand, the Area where the billboard is placed.
  • E-mail: The Billboard Branding Agency will share information related to ads that will be displayed on Hoarding for example the images used, text message in advertisement, Placement of Billboard etc through Email.
  • Facebook: To monitor the Billboard Branding the agency shares the ad details like Billboard branding images, text messages in advertisement, and Placement of Billboard through the social media page of Facebook.
3Where Billboard advertising can be executed in Kolkata?

The total length of road in West Bengal is 92,023 km where Billboards are placed at all the major junctions to get a high number of impressions for the brand being displayed on the board. Kolkata is known as the “cultural capital of India”. It is the 7th most populous city in India, with a population of 4.5 million.

Places like Burrabazar, Bhuwanipore, Bidhan Nagar, Gauripur, Sonarpur station road, Taltala, Seal lane Tangra, Beadon Street, Dhakuria, Jessore road, etc are good for the execution of Billboard Advertisement. The Advertiser can reach its target audience in a very short time. Billboard Branding leaves an image in the mind of the reader.

4What are the various types of Branding opportunities available which can be done with Billboard Branding in Kolkata?

Advertising is a form of communication between the Brand owners and the customers. The Billboard Advertising Agency Like Ginger Media Group provides other services like Bus Branding, Look Walkers, Malls/Cinemas, Cup Branding, Etc.

The visibility of ads is more and reaches target audiences, creating brand awareness among the people. Spread the word about your brand with the help of Various forms of advertising that helps your product or brand to grow.

5How can I put my Brand on Billboards?

To put your Advertisement on Billboard you need to identify the target audience you want to reach and the time. In this step, the presence of your existing brand or the new product or brand entering the market has to identify the people they want to reach. Once decided on the concept of your Advertisement, you have to contact the Billboard Branding Agency.

The Billboard Branding Agency has all the information concerning Billboard Branding like the number of Billboards in the city, its reach to the audience, etc. They will create an advertisement in such a way which leaves a good impression on the people watching it. The colour combination used for the Billboard advertisement, the message that is readable in a short time, the Images used for Ad, Etc. will be noted by the Billboard Branding Agency.

6What is the Size and Design of Billboard Branding in Kolkata?

Billboard Advertising can be of different Size like SIZE: 25 X 30, SIZE: 30 X 40, SIZE: 25 X 12, SIZE: 52 X 12 are used to place large advertisements which consist of images, messages and products that is advertised. SIZE: 15 X 15, SIZE: 20 X 20, SIZE: 30 X 30 these sizes are usually placed at different locations in the city. The Advertiser can select the size of Billboard Branding according to their requirements.

Some criteria to be followed to design the advertisement of Billboard are no pure white backgrounds should be used, fonts must be clear and easy to read, and No more than 7-10 words.

7What is Digital Billboard Advertisement?

A digital billboard is a billboard that displays digital images and digital videos that are changed by a computer every few seconds. Digital billboards are primarily used for advertising to display the existing brand or the new brand which entered the market.

To Advertise your digital Billboard, the organisation has to contact Billboard Advertising Agency to proceed with the advertisement. In some loops, several Ads can be displayed. They reach a moving audience - drivers, pedestrians, and commuters.

8What is the cost of Billboard advertising in Kolkata?

The Cost of Billboard Advertising in Kolkata ranges between Rs. 25,000 to Rs. 1,250,000 per month depending upon the type of billboard advertising selected by the advertiser. The factor of Billboard advertisement varies according to the type of Advertisement.

For more details contact us at or call at +91 990 247 8800.

9What are the options available for brand advertisement as a Billboard branding agency in Kolkata?

Billboard Branding is one of the largest outdoor advertising structures mostly found in high-traffic areas. Billboard Branding is also known as hoarding in some parts of the world. The large Advertisement displayed on Billboard is successful in gaining the attention of the audience like passing pedestrians, Drivers driving two-wheeler, three-wheeler or four-wheelers. About 71% of consumers are engaged with these roadside ads. Here are the most common types of billboards:

  • Augmented Reality Billboards: Augmented reality Billboards are one of the progressive technological advancements that are now used in marketing.
  • Static Billboards: These Billboards are seen on the roadside targeting the people travelling by the road. It is subtle and more welcoming to consumers. This form of outdoor advertising targets motorists rushing to their destination.
  • Mobile Billboards: Mobile billboards have the advantage of being able to go where the crowd is. Mobile billboards are becoming a more popular type of outdoor advertising, they’re often seen on the side of buses or wrapped on cars.
  • Digital Billboards: Digital billboards have the advantage of being able to display videos and animations, making them significantly more eye-catching. Creativity in Displaying your video ad will get more impressions.
  • Interactive Billboards: Integrating interactivity in outdoor advertising puts a whole new dimension of engagement for brands.
10Why Billboard Advertising services are very preferred amongst businesses in Kolkata?

Billboard Branding is the most preferable type of branding because it has maximum reach to the target audience in very less time. Understanding the need of the advertiser the Billboard Branding Agency will avail all the details related to Billboard Advertising.

  • Billboards Work 24/7: Billboard Advertising is displayed throughout the day and night due to this it will provide repeated exposure to the same passenger multiple times.
  • Billboards Have A High Return On Investment: Your Brand can get the most Impressions as the Billboard Advertisement has high engagement and visibility of the Advertise displayed.
  • Volume: The Number of people using road transport either private transport or public transport which helps in creating brand awareness among the consumers.
  • Billboards Appeal To All Ages: The Advertiser can reach people of his segment, people of all age groups can view this advertisement, and advertisers strive to foster a relationship with the youth market.
  • Visibility: Billboard branding will increase the visibility of the brand to every individual. Given the number of commuters and drivers on the road, this advertising medium is effective in catching the attention of the target audience.