Auto Branding in Mumbai

Mumbai's bustling city has thousands of auto-rickshaws that move about it, making daily commuting easier for people. They are a fantastic medium for brand advertising in Mumbai.

Auto advertisements immediately catch people's attention due to the extensive distances that these vehicles cover and the frequent stops they make at different signals. However, you must be aware of the advantages, types and execution process before moving forward with auto rickshaw ads in Mumbai. Continue reading to find it out.

A form of transit media advertising known as "auto rickshaw branding" uses flex posters to showcase a brand's goods or services on side hoods or the entire vehicle. There are several uses for car advertising.

Likely for brand recognition, developing a core audience, raising awareness for a topic or cause, establishing a connection between the audience and a brand, marketing and expanding the offering of the good or service, etc.

Why choose Auto Rickshaws

Benefits of Auto Branding

There are several reasons why auto branding can be the best option for your brand. Here are some of the strongest justifications for responding to the question WHY:

Segmentation

When marketing your brand with Auto Rickshaw advertising, you may select the regions and target demographics for your ads.

Diverse Audience

Whether it be a car, a driver, a pedestrian, or persons using side stalls, everyone on the road is drawn to advertisements displayed on auto-rickshaws.

Cost Effective

One of the most alluring benefits of adopting auto branding is the price. It is not costly and can help in advertising within your budget.

High Engagement

Compared to other marketing media, advertisements on auto rickshaws keep users' attention longer, especially during traffic.

Want to use Auto Rickshaws for brand promotions?

Target a specific audience

How to pick a location for Auto Rickshaw  Advertising in Mumbai?

There are many well-known neighbourhoods in Mumbai. Due to their frequent operations, auto rickshaws in Mumbai are regarded as an affordable, accessible, and safe form of public transportation.

There are over lakhs of auto-rickshaws operating in Mumbai. With many rickshaws, areas like Dahisar, Juhu, Bandra, Kurla, Kalyan, and others are suitable for auto branding.

Places to Advertise

Popular places for doing Auto Branding in Mumbai

Auto Rickshaw Advertising can be executed throughout the city depending on your campaign needs. However, having been an emerging bus branding agency in Mumbai, we have observed some popular places in Kolkata for bus advertising.


Highways

Highways are the connecting roads to different areas in India. Autos travel throughout Indian cities and states, so anything advertised on them is able to reach a large number of people.

Local Roads & Traffic Areas

As auto advertisements are hard to ignore and they can reach over 80% of the population in a week. Because of traffic jams in this city, traffic signals and bus shelter dwell time, consumers are exposed to advertisements for longer periods.

Marketplaces

With such a high population, and so millions of people on the road, auto branding is suitable for both luxury and day-to-day usable brands covering shopping complexes, malls, hotels and exhibitions, local markets routes, etc.

Residential & Industrial Areas

Brands can target people living in residential and industrial areas as per the requirements of their brand. The people residing in the area can be targeted by promoting their brand in residential areas or people going for their job by promoting their brand in industrial areas.

Want to use Auto Rickshaws for brand promotions?

Why Choose Us

Why Choose Ginger Media Group for Auto Branding in Mumbai?

When you choose to work with us, you work with an agency that acts as more of your business partner. We take time to understand your business, your target audience, your products and services, business goals, and budget, and accordingly craft a marketing plan that is tailored just for you. Having worked across industries like FMCG, Education, Real Estate, Consumer durables, Medical, Gaming, Fashion and Apparel, Beauty, and IT, we have just the right amount of experience to help you run a successful marketing campaign. We are a 360° outdoor ad agency and branding agency that provides a huge variety of outdoor advertising services. We have helped more than 150 brands PAN India level and we can't wait to help you and your business grow.

We have a robust distribution and promoter network and strong tie-ups that can help you do auto branding in India with ease. We take pride in the work we do and we do it with strong ethics.

Some reasons why you must consider auto advertising for your brand or business:

You will be guaranteed an audience when it comes to auto branding.

The location of your auto ad makes it hard to ignore.

Capture attention and put the spotlight on your message.

71% of consumers often look at auto with catchy creatives, thus proving auto advertising’s effectiveness.

Present an ad to a maximum number of people without exerting too much effort.

The advantage of auto branding is its constant availability.

We are trusted by some of the giant businesses such as Zomato, OYO, Chumbak, Unilever, Hotstar and a lot more. When you advertise with us, you advertise with an agency that works as your business partner.

Your business goals become our goals.

Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.

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Frequently Asked Questions

 
1What is auto rickshaw Branding?
A form of transit media advertising known as "auto rickshaw branding" uses flex posters for advertising a brand's goods or services on the interior, side hoods or the entire vehicle.
2What is the minimum campaign duration for Auto Branding in Mumbai?

In Mumbai, the majority of the population travels by public transport. To reach the target audience Auto advertisement is the best option where the ads last for a minimum of one month.

Apart from this the ads can stay on Auto as long as the new advertiser comes with new advertising.

3What are the options available for brand advertisement as an Auto branding agency in Mumbai?

Auto Rickshaw Branding is the most opted medium of advertising. Depending upon the advertiser's target audience one can select the type of Auto Branding. Considering all the facts a well-designed ad for a product or brand will be published on Auto so that it is easy to reach the target audience.

  • Driver Seat Back: The ads display on the driver seat back is visible to the passengers who hire the Auto to reach their destination. They get more time to pay attention to the ad during their journey.
  • Auto Side panel: The Auto rickshaw owner offers Auto side panel branding where the ads will be displayed on both side of the Auto. It increases the visibility of the brand of the advertiser.
  • Auto Body wrap: The Most preferable form of Auto Branding, only particular brand will be displayed over the Auto body, the audience will pay attention to one single brand displayed on the Auto rickshaw.
  • Auto Hood Branding: Auto hood branding means covering both sides along with the back panel for an advertisement where the advertiser will be able to increase the visibility of his product or service from all three sides.
  • Auto Back Panels: Auto rickshaw branding is the most essential form of publicity, The Auto back panels where ads are displayed at the backside of the Auto that gains the attention of the audience easily.
4How is the Auto Branding campaign monitored in Mumbai?

Email, WhatsApp, Instagram, and Facebook are the sources used to monitor Auto Branding by providing all the required details like sharing images, locations, and routes of Auto travelling from place to place.

  • E-mail: To monitor the Auto Branding the agency shares the ad details like Auto Branding images, Auto-rickshaw and its owner's details through Email.
  • WhatsApp: WhatsApp is another form of a monitoring ad campaign by sending the advertisement details like Auto Branding images, time duration of the ad, Auto-rickshaw details.
  • Instagram: On Instagram, the advertiser can get regular updates regarding the campaign in a short time. Social Media is a great platform for communication where people can connect without any gaps.

Facebook: Understanding the concern of the advertiser, the agency will share the ad details like Auto Branding images, Auto-rickshaw and its owner's details through Facebook.

5Where Auto advertising can be executed in Mumbai?

The Auto drivers work for 25 days in a month approximately 10 -12 hours per during this shift they cover approximately 86 km to 102 km of distance in a day that travels throughout the city.

Mumbai city has around 4.6 lakhs of Auto-rickshaws moving in the city. Auto Branding is possible in areas like Dahisar, Dadar, Bandra, Kurla, Kalyan, and others.

6Why Auto Rickshaw Advertising services in Mumbai are very preferable amongst businesses?

Advertising in a City like Mumbai is preferable due to the heavy traffic flow covering long-distance. Auto branding agency provides all the details related to Auto advertising to guide the advertiser for spread brand awareness among the people by displaying ads with high graphic design for clear visibility.

  • Diverse Audience: Depending upon the product or service advertised the audience will be diversified. Every individual is different from another depending upon various characteristics.
  • Segmentation: A specific segment will be targeted by the advertiser to create his brand awareness using Auto Branding.
  • Cost-Effective: The cost of Auto Branding is reasonable compared to another form of advertisement. Our agency provides the best services at a minimal cost.
  • High Engagement: The rate of engagement is comparatively high in Auto Branding advertisement as an Auto move throughout the city.
  • Volume: The number of Auto moving across the city is 246,458 the advertiser has to identify the movement of the Auto that helps them to reach the target audience.
7What are the various types of Branding opportunities available in Mumbai?

Leave all your worries as you have connected to the right place for spreading the word about your brand among the target audience. Understanding the value of your brand help to reach more people in less time with our branding techniques.

Along with Auto Branding we offer various types of Branding opportunities available in Mumbai are Bus branding, look walkers, Malls/cinemas, and Cup Branding.

8How to start Auto Branding in Mumbai?

The Auto Branding campaign helps the advertiser to display their ads to a huge number of people as its visibility is more compared to other media of advertisement. Also, the cost of Auto Branding is affordable according to the area of advertisement selected to display the ads. To put your brand on Auto-rickshaw you first need to contact an Auto Branding agency like Ginger Media Group that can give you the routes of the Auto travelling through or common places where the Auto-rickshaw runs throughout the day.

Auto Branding campaign helps the advertiser to display their ads to a huge number of people as its visibility is more compared to other media of advertisement. Also, the cost of Auto Branding is affordable according to the area of advertisement selected to display the ads.

9What is the size and Design of Auto Hood Branding in Mumbai?

The size of Auto Branding varies depending upon the area selected to put your ad on the Auto. The size of Auto Branding varies small on the rear side is 36x12 inches, the medium size is 36x24 inches, big size is 36x50 this is the maximum size.

The most common size for advertising in Mumbai is 24 inches X 7 inches where the ads displayed are readable and reaches the target audience.

10What does Auto rickshaw advertising cost in Mumbai?

Depending upon the different factors like the number of Auto rickshaws, type of Auto rickshaw advertisement and time duration the cost of advertising will change.

For more details contact us at contact@gingermediagroup.com or call at +91 888 444 2846.