Auto Branding in Kolkata

One of the most efficient forms of advertising that ensure maximum visibility for goods and services at reasonable prices is auto rickshaw advertising. Customers and clients are drawn in by the advertising on the auto-rickshaw. The auto-rickshaw transports the advertising to various areas of the city, allowing it to catch the eye of potential customers on different types of vehicles, people walking down the street, and those simply passing by. Due to the auto’s roaming period, the entire city can be travelled across in a single day. In this article, you will find out the types and benefits of auto branding and how you can get it done in Kolkata.

In Auto branding, advertisements are depicted as stickers on the back panel of the automobile. The flex posters are attached to the outside of an auto rickshaw to advertise a brand's goods or services. Auto Rickshaw advertising, is primarily restricted to branding on the outer of the vehicle. Because it is the least expensive form of transportation advertising, small and medium-sized businesses choose it the most.

Auto rickshaw branding reaches people from all social classes. A distinctive feature of auto rickshaw advertising is that only the back side of the body of the vehicle has enough area to hold an advertisement.

Why choose Auto Rickshaws

Benefits of Auto Branding

There are several reasons why auto branding can be the best option for your brand. Here are some of the strongest justifications for responding to the question WHY:


When marketing your brand with Auto Rickshaw advertising, you may select the regions and target demographics for your ads.

Diverse Audience

Whether it be a car, a driver, a pedestrian, or persons using side stalls, everyone on the road is drawn to advertisements displayed on auto-rickshaws.

Cost Effective

One of the most alluring benefits of adopting auto branding is the price. It is not costly and can help in advertising within your budget.

High Engagement

Compared to other marketing media, advertisements on auto rickshaws keep users' attention longer, especially during traffic.

Want to use Auto Rickshaws for brand promotions?

Target a specific audience

How to pick a location for bus advertising in Kolkata?

There are many well-known neighbourhoods in Kolkata. Due to their frequent operations, auto rickshaws in Kolkata are regarded as an affordable, accessible, and safe form of public transportation.

There are places like BBD, Park Street, Salt Lake City, Chowringhee, etc. where auto branding can be done. The advertisement can spread brand awareness and reach the desired audience.

Places to Advertise

Popular places for doing Auto Branding in Kolkata

Auto Rickshaw Advertising can be executed throughout the city depending on your campaign needs. However, having been an emerging bus branding agency in Kolkata, we have observed some popular places in Kolkata for bus advertising.


Highways are the connecting roads to different areas in India. Autos travel throughout Indian cities and states, so anything advertised on them is able to reach a large number of people.

Local Roads & Traffic Areas

As auto advertisements are hard to ignore and they can reach over 80% of the population in a week. Because of traffic jams in this city, traffic signals and bus shelter dwell time, consumers are exposed to advertisements for longer periods.


With such a high population, and so millions of people on the road, auto branding is suitable for both luxury and day-to-day usable brands covering shopping complexes, malls, hotels and exhibitions, local markets routes, etc.

Residential & Industrial Areas

Brands can target people living in residential and industrial areas as per the requirements of their brand. The people residing in the area can be targeted by promoting their brand in residential areas or people going for their job by promoting their brand in industrial areas.

Want to use Auto Rickshaws for brand promotions?

Why Choose Us

Why Choose Ginger Media Group for Auto Branding in Kolkata?

When you choose to work with us, you work with an agency that acts as more of your business partner. We take time to understand your business, your target audience, your products and services, business goals, and budget, and accordingly craft a marketing plan that is tailored just for you. Having worked across industries like FMCG, Education, Real Estate, Consumer durables, Medical, Gaming, Fashion and Apparel, Beauty, and IT, we have just the right amount of experience to help you run a successful marketing campaign. We are a 360° outdoor ad agency and branding agency that provides a huge variety of outdoor advertising services. We have helped more than 150 brands PAN India level and we can't wait to help you and your business grow.

We have a robust distribution and promoter network and strong tie-ups that can help you do auto branding in India with ease. We take pride in the work we do and we do it with strong ethics.

Some reasons why you must consider auto advertising for your brand or business:

You will be guaranteed an audience when it comes to auto branding.

The location of your auto ad makes it hard to ignore.

Capture attention and put the spotlight on your message.

71% of consumers often look at auto with catchy creatives, thus proving auto advertising’s effectiveness.

Present an ad to a maximum number of people without exerting too much effort.

The advantage of auto branding is its constant availability.

We are trusted by some of the giant businesses such as Zomato, OYO, Chumbak, Unilever, Hotstar and a lot more. When you advertise with us, you advertise with an agency that works as your business partner.

Your business goals become our goals.

Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.

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Frequently Asked Questions

1What is auto rickshaw Branding?
A form of transit media advertising known as "auto rickshaw branding" uses flex posters for advertising a brand's goods or services on the interior, side hoods or the entire vehicle.
2What is the minimum campaign duration for Auto Branding in Kolkata?

Similar to other cities, the minimum ad campaign duration for Auto advertisement is one month in Kolkata as it is a common mode of transit media.

Apart from this the ads can stay on Auto as long as the new advertiser comes with a new ad. The duration can be extended by mutual understanding between the advertiser and the Auto rickshaw owner.

3What are the options available for brand advertisement as an Auto branding agency in Kolkata?

Auto Rickshaw Branding is the most opted medium of advertising. Considering all the facts a well-designed ad for a product or brand will be published on Auto so that it is easy to reach the target audience.

  • Driver seat back: The ads display on the driver seat back is visible to the passengers who hire the Auto to reach their destination. They get more time to pay attention to the ad during their journey.
  • Auto Side Panel: The Auto rickshaw owner offer Auto side panel branding where the ads will be displayed on both side of the Auto. It increases the visibility of the brand of the advertiser.
  • Auto Back Panels: Auto rickshaw branding is the most essential form of publicity, The Auto back panels where ads are displayed at the backside of the Auto that gains the attention of the audience easily.
  • Auto Hood Branding: Auto hood branding means covering both sides along with the back panel for an advertisement where the advertiser will be able to increase the visibility of his product or service from all three sides.
  • Auto Body Wrap: The most preferable form of Auto branding, only particular brand will be displayed over the Auto body, the audience will pay attention to one single brand displayed on the Auto rickshaw.
4How is the Auto Branding campaign monitored in Kolkata?

Auto Branding campaigns can be monitored using various sources like Email, WhatsApp, Instagram and Facebook. Auto branding agency provides all the details related to Auto advertising to the advertiser.

  • Instagram: The advertising agency shares the images, Auto-rickshaw details through their social media profile of Instagram. On Instagram, the advertiser can get regular updates regarding the campaign in a short time.
  • WhatsApp: Another form of the monitoring ad campaign is sending the advertisement details like Auto branding images, time duration of the ad, Auto-rickshaw details through WhatsApp. So that the advertiser may not miss any updates.
  • Facebook: To monitor the Auto branding the agency shares the ad details like Auto branding images, Auto-rickshaw and its owner's details through Facebook.
  • Email: Auto branding is assumed to be the most feasible way of branding. To monitor the Auto branding the agency shares the ad details like Auto branding images, Auto-rickshaw and its owner's details through Email.
5Where Auto advertising can be executed in Kolkata?

In Kolkata, Auto rickshaws are considered to be cheap, safe and accessible public transport because of their high-frequency operations. A passenger would spend at least 10 minutes reaching their destination.

The Auto branding can be executed in areas like BBD, park street, Salt lake City, Chowringhee, etc the ad can reach the target audience and create brand awareness.

6Why Auto Rickshaw Advertising services in Kolkata are very preferable amongst businesses?

Tourists always want to visit Kolkata for its drama, arts, theatre and literature culture. People travel from different parts of the country in this case to promote businesses. Auto rickshaw branding is preferable because ads are not only visible to people living in the city but also visible to tourists.

  • Diverse Audience: Depending upon the product or service advertised the audience will be diversified. Every individual is different from another depending upon various characteristics.
  • Segmentation: A specific segment will be targeted by the advertiser to create his brand awareness using Auto Branding.
  • Cost-Effective: The cost of Auto Branding is reasonable compared to another form of advertisement. Our agency provides the best services at a minimal cost.
  • Volume: The number of Auto moving across the city is above 45 thousand, the advertiser has to identify the movement of the Auto that helps them to reach the target audience.
  • High Engagement: The rate of engagement is comparatively high in Auto Branding advertisement as an Auto move throughout the city.
7What are the various types of Branding opportunities available in Kolkata?

There are various types of branding opportunities like Bus branding, Auto-Rickshaw branding, branding at Bus Stations, Railway Stations, Billboards, etc the visibility of ads is more and reaches target audiences and create brand awareness among the people. Along with Auto Branding, we offer various types of Branding opportunities available in Kolkata are Bus branding, look walkers, Malls/cinemas, and Cup Branding.

Leave all your worries as you have connected to the right place for spreading the word about your brand among the target audience.

8How to start Auto Branding in Kolkata?

Contact an agency that can do Auto branding successfully, can track records and who have previous experience. Auto Branding, can be very crucial for your campaign. It is easy for them to track the record.

The Auto branding campaign helps the advertiser to display their ads to a huge number of people as its visibility is more compared to other media of advertisement. Also, the cost of Auto branding is affordable according to the area of advertisement selected to display the ads.

9What is the size and Design of Auto Hood Branding in Kolkata?

In conceptualizing the design of the Auto-rickshaw advertisement the general size of the ad will be 96 inches X 27 inches display with clear image and taglines. Depending upon the different factors like several Auto rickshaws, and type of Auto rickshaws the size will change.

The most common size for advertising is 24 inches X 7 inches where the ads displayed are readable and reaches the target audience.

10What does Auto rickshaw advertising cost in Kolkata?
Depending upon the different factors like a number of Auto rickshaws, type of Auto rickshaw advertisements and time duration the cost of advertising will change. For more details contact us at or call +91 888 444 2846.