Auto Branding in Jaipur, Rajasthan

Being a conventional and orthodoxy idea, Auto rickshaw branding is one of the oldest and most useful forms of offline outdoor advertisements. Right from the time, it hit the roads and streets, people and companies have used it to carry out mass advertising. And not to brag, auto rickshaws positively are one of the most effective forms of marketing a brand in a way that the number of vehicles in every area is extremely high and it gets the most number of commuters as well.

From school and college-going students, housewives, and common people to professionals, businessmen, and tourists, millions of people use this mode of transportation to get to places every day. With so many people hovering around the auto rickshaws, it is hard to ignore what is printed on the back side of an auto-rickshaw. And that is what gives an excellent chance to companies to get themselves noticed.

Auto Branding in Jaipur is considered to be more feasible as it is affordable and has more visibility as the Auto moves around the city. Auto Branding means posting your advertisement on Auto it can be Auto hood branding, driver seat back branding, Auto body wrap or Auto back branding. Depending upon the advertiser's target audience one can select the type of Auto Branding they want to opt for. The Auto Branding agency will provide the list and routes of Auto travelling throughout the day so that it is easy to distinguish.

Auto rickshaw is a vehicle that moves in the crowd easily and eye-catchy ads gain more attention from pedestrians as well as from passengers. Branding on Auto-rickshaws boosts the presence of the brand in the market.

Auto Rickshaw Branding in Jaipur- Advertising in the Pink City

Especially, in a city like Jaipur which is filled with a large population of diverse people and middle-class families, it serves as one of the best places to creatively advertise a brand on auto-rickshaws. 

This outdoor advertising method on the backs of the auto-rickshaws is a feasible and cost-effective way of strategising and carrying out a marketing plan for a brand.

What is Auto Branding?

Auto rickshaw branding refers to the advertisements posted on the auto hoods, backs of the drivers’ seats, whole body wrapped, or the backs of the autos. The vehicle is widely spread across the city, commuting thousands of people every day, making them familiar with the brand name and its products. 

Auto branding lets the brands reach the maximum number of people and increase their potential customer base. One of the best parts about auto rickshaw advertising is that people don’t even need to use auto-rickshaws to get hold of the advertisements. Walkers, pedestrians, bikers, car drivers, etc., everyone crossing the view will get a look at least which will eventually stay in their mind for a while.

Why Auto Branding in Jaipur?

Auto rickshaws, popularly known as "tuk-tuks" in Jaipur, can be a unique and effective way to promote your brand or product. With the ability to reach thousands of people every day, auto-rickshaw advertising is an affordable and eye-catching option for businesses looking to increase their visibility in the city.

The Eveready and timely availability are some of the reasons why advertisers might opt for Jaipur to advertise their brands on auto-rickshaws. Plus, auto-rickshaws in Jaipur are used by almost all sections of society, removing the social barrier and providing maximum exposure. Not to mention, the wide range of diverse people and tourists that travel across the city throughout the day throughout the year, absorbing the brands' name as well as taking it to different places.

Benefits of Auto Branding in Jaipur

Maximize your marketing reach in simple steps with auto branding in Jaipur! Here is why you should invest your resources in auto-rickshaw advertising in Jaipur. Auto-rickshaws are a colourful and creative way to uniquely introduce and promote your company and products and increase your brand image in the eyes of the audience. 

From the marketing method, being cost-effective and easily available to effectively influencing the audience, it has tons of features that companies can benefit from. Let’s look at the benefits of practising advertising and branding through auto-rickshaws.


Obviously, this is the first and most important factor contributing to why one would opt for auto rickshaw branding in Jaipur. The price of auto-rickshaw advertising is very reasonable and is a good fit for everyone’s budget. It is because neither does it require any big setup or expensive installation charges, like hoardings, billboards, banners, etc. 

It also provides a range of choices like auto body wrapping, Auto hood branding, back driver seat advertising, and back auto branding, all of which have a set of different costs that people can choose according to their capital and resources.

Widely Spread

Auto-rickshaws are one of the most common and used modes of public transportation. There is a large number of auto-rickshaws serving in every area of Jaipur. And since the pink city is a major tourist attraction, the number goes even higher. 

Millions of people of different kinds travel in auto-rickshaws every day throughout the year. It is one of those versatile methods that never go out of the market, providing long durations of marketing possibilities to the companies.

Diverse Audience

Jaipur is indeed a city of diversity, giving shelter to people from all sections of society. People from all over India and even the world can be found here, maximizing and diversifying the customer base for advertisers. From poor and common people to middle-class families and professionals, travel or at least cross by auto-rickshaws. 

And with that large number, it is hard to ignore the advertisements printed on the vehicles. Also, since the place is cluttered with tourists throughout the year, there are chances that the brand name travels outside the city as well, providing more exposure.

High engagement

Most of the ads on auto-rickshaws tend to be colourful and bright, with specified messages that grab the attention of the viewers and keep them hooked for a longer time. The graphics on the auto rickshaws are ever-changing and easily modifiable, which engages the audience on a higher level, capturing a spot in their minds.

Segmentation flexibility

The best part of auto rickshaw advertising is that it removes geographical and demographical barriers. Since the ads are posted on a public mode of transportation, they travel all the time, across the city. As a result, the ad reaches the maximum population within a short period of time. Companies can also modify their advertisements according to the consumer behaviours of a neighbourhood, giving it a more targeted approach.

Want to use Auto Rickshaws for brand promotions?

Top 5 locations for Auto Branding in Jaipur

Auto rickshaws are visible to all sections of society, even if not used, be it economic or business. And what kind of advertisement your company is going to put on should be well strategized according to a location that compliments it perfectly. 

The performance of an advertisement depends a lot on the neighbourhood in which it is being watched. And a city like Jaipur varies its features as one moves along. So, make sure you chose the right location for your branding.


It is one of the posh areas in Jaipur, which consists of a certain class-oriented population. Not all, but advertisements of luxury brands or classy marketing ideas will flourish around this neighbourhood.

Bapu Bazaar

It is a place that is always filled with people from almost all sections of society, mostly the middle class. The place has busy traffic throughout the day and most people make use of auto-rickshaws. So, it will be the best place to classify your ads.

Johari Bazar

It is one of the most popular and busiest marketplaces in Jaipur, which is crowded with people all day long. Hawa Mahal being just behind this market drives more people toward the Bazar, giving more exposure to the ads.

Malviya Nagar

It is considered a modern energetic spot, as it consists of all the major buildings like shopping malls, hospitals, schools, restaurants, cafes, and bars. A large part of the population can be seen juggling through the day here. A versatile kind of advertising can be carried out on the auto-rickshaws here, due to the diverse and active population around.


It is one of the most preferred residential areas in the city. Since this place is effectively connected with all the important and useful institutions, it serves as a residing place for families, students, and bachelors, giving the advertisers an increased potential customer base.

Tips for effective Auto Branding in Jaipur

Auto rickshaw advertising has become a popular promotional medium for businesses in Jaipur due to its ability to reach a large number of people in a short period of time. With auto rickshaws covering different areas throughout the city, your brand or product will be seen by thousands of potential customers on a daily basis. It is also an affordable option compared to other traditional forms of advertising such as television or billboards. However, to create an effective campaign, it's important to keep in mind the best practices such as being clear and concise with your messaging and using eye-catching visuals that represent your brand. 

By following these tips, you can maximize the impact of your auto rickshaw branding in Jaipur and gain more visibility for your business.

Choose the right location

Selecting the right location for your auto rickshaw advertising campaign is crucial. Find the areas where potential customers are likely to be present. Areas with high foot traffic such as busy streets, markets, malls, and tourist spots work best. It's important to note that different areas may have varying rates for auto rickshaw advertising depending on the level of footfall or visibility.

Research on popular routes and areas can help decide on the best locations to reach your target audience effectively. By choosing the right location, the chances of generating more leads and achieving a higher ROI from your auto rickshaw branding in Jaipur will increase.

Design your message

When designing your message for auto rickshaw advertising, less is definitely more. Keep your message precise and to the point, with a clear call to action. Your message should be eye-catching and able to grab attention quickly as people may only have a few seconds to read it. Use bold colours and fonts that are easy to read from a distance. 

Make sure all information including your brand name, slogan, contact information, and website URL is included in your design. By keeping your message simple and catchy, you can ensure better recall value for your brand and increase the chances of potential customers remembering you later.

Use high-quality material

When it comes to auto rickshaw advertising, it’s important to invest in good quality materials that can withstand harsh weather conditions in Jaipur. The vinyl or flex printing material used should be of high quality, durable, and resistant to fading, peeling, or tearing. 

This will ensure a longer life for your advertisement as well as maintain its visibility over time. The cost of investing in high-quality materials may look higher upfront, but the benefits of reaching a wider audience and generating more revenue ultimately make it worth the investment.

Offer incentives

Incentives are a great way to attract potential customers to your business. By offering discounts or promotional offers through codes printed on your auto rickshaw branding material, you can generate more interest and increase the likelihood of people visiting your store or website. 

This will also create a sense of urgency, encouraging people to take advantage of the deal before it expires. Remember to track the success of these incentives so that you can adjust future campaigns accordingly.

Want to use Auto Rickshaws for brand promotions?

Why choose Ginger Media Group for Auto Branding in Jaipur?

Your search ends here! Ginger Media Group is the one-stop where you can find all your needs met for auto-rickshaw branding and advertising in Jaipur. 

Here, we have a dedicated team of experienced professionals, who, with a great deal of expertise in the matter are always ready to serve and counsel you on the best options. We are fully aware that each company and campaign need customized and modified marketing plans according to your needs so that your message effectively reaches the target audience.

Accurate target identification

At Ginger Media Group, we have created a very efficient way of comprehending a company’s target market as well as the audience with the help of our market experts. We research the geographical, demographical, physical, behavioural, and psychographic details in Jaipur of your target and prepare an accurate analysis. 

We create a database of the customers, identify the current market trends, and strategize an auto-rickshaw advertising and marketing plan in Jaipur accordingly keeping in mind your resources and availability as well.

Widespread network

Ginger Media Group has a nationwide network of agents that give us access to the most preferred auto-rickshaws in Jaipur. Over the years, we have built a strong connection with our workers in Jaipur who cooperate with us in every moving step. 

With the laid foundation, you won’t have to worry about getting the message to the target audience. We make sure that the advertisements are placed in a manner that drives high traffic to your company.

Full customer satisfaction

At Ginger Media Group, our foremost goal is to provide our customers with an easy and seamless experience in which there is a minimal effort on your part. Our team is dedicated to guiding you through every step of the campaign with satisfactory expertise. 

Starting from planning to execution, each and every part is crafted carefully to fulfil all your needs and give you an up to mark results. Also, our advanced tracking systems and industry experts will constantly keep you updated with real-time metrics and detailed performance reports, and do the modifications, if necessary. 

Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.

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