Advertising in Times Of India, Gurgaon Times, English Newspaper
Advertising in the Times of India, Gurgaon Times, an esteemed English newspaper, presents a strategic opportunity for businesses aiming to reach a sophisticated and diverse audience in Gurgaon. Established in 1838, the Times of India is one of the oldest and most widely read English-language newspapers in India. Gurgaon Times, as a supplement, specifically caters to the dynamic and rapidly growing city of Gurgaon, which is known for its booming IT industry, corporate hubs, and affluent residents. This localized supplement allows advertisers to target a specific demographic while leveraging the broader reach and credibility of the Times of India brand.
The Times of India has a long history of journalistic excellence and has been a pioneer in the Indian media landscape. Over the years, it has built a reputation for delivering comprehensive news coverage, incisive editorials, and insightful analysis on national and international issues. Gurgaon Times, launched to cater to the needs of the residents and businesses in Gurgaon, offers a mix of local news, lifestyle features, entertainment, and community events. This makes it an ideal platform for advertisers looking to engage with a well-informed and culturally attuned audience. The supplement’s content is carefully curated to reflect the interests and concerns of the Gurgaonite, making advertisements in it more relevant and impactful.
Gurgaon, known officially as Gurugram, has emerged as a significant economic and cultural hub in the National Capital Region (NCR). With a high concentration of multinational companies, modern infrastructure, and a young, professional population, the city represents a lucrative market for various industries. Advertising in Gurgaon Times allows businesses to tap into this affluent market segment. The publication's extensive distribution network ensures that advertisements reach a wide audience, including high-income households, corporate executives, and influential decision-makers. By placing ads in Gurgaon Times, businesses can effectively enhance their visibility, build brand awareness, and drive engagement in one of India’s most vibrant cities.
Table of contents
- Advertising in Times Of India, Gurgaon Times, English Newspaper
- Benefits of Advertising in Times Of India, Gurgaon Times, English Newspaper
- Importance of Advertising in Times Of India, Gurgaon Times, English Newspaper
- Ads Format for Advertising in Times Of India, Gurgaon Times, English Newspaper
- Factors Affecting the Cost of Advertising in Times Of India, Gurgaon Times, English Newspaper
- Best Practices for Advertising in Times Of India, Gurgaon Times, English Newspaper
- Guide to Create Effective Advertising in Times Of India, Gurgaon Times, English Newspaper
- Why Choose Ginger Media Group for Advertising in Times Of India, Gurgaon Times, English Newspaper?
Benefits of Advertising in Times Of India, Gurgaon Times, English Newspaper
The Times of India has a storied history dating back to 1838 and is renowned for its journalistic excellence and wide readership. Gurgaon Times, as a localized supplement, provides advertisers with a unique platform to connect with the affluent and diverse population of Gurgaon. Advertising in this supplement not only leverages the broader reach of the Times of India but also taps into the specific interests and lifestyles of Gurgaon’s residents.Below, we explore significant benefits of advertising in the Times of India, Gurgaon Times.
Targeted Reach to a High-Value Audience
One of the primary benefits of advertising in Gurgaon Times is the ability to reach a high-value, affluent audience. Gurgaon is home to a significant number of corporate executives, business owners, and professionals who have substantial disposable incomes. The readers of Gurgaon Times are typically well-educated, financially stable, and have a high purchasing power.
This demographic is highly desirable for businesses offering premium products and services. By advertising in Gurgaon Times, businesses can effectively target this niche audience, increasing the likelihood of engaging potential customers who are more likely to respond positively to their offerings.
Enhanced Credibility and Trust
The Times of India is one of the most respected and trusted newspapers in India. Advertising in its supplement, Gurgaon Times, allows businesses to benefit from this established credibility. Readers trust the content of the Times of India and its supplements, which extends to the advertisements featured within its pages.
When businesses advertise in a trusted publication, it enhances their own credibility and trustworthiness in the eyes of the consumers. This trust factor is crucial in influencing purchasing decisions, as consumers are more likely to consider and act upon advertisements that appear in reputable media outlets.
Localized Content for Greater Relevance
Gurgaon Times focuses on local news, events, lifestyle features, and community stories that are specifically relevant to the residents of Gurgaon. This localized content ensures that the supplement is closely aligned with the interests and concerns of its readers. Advertisements in Gurgaon Times, therefore, benefit from this high degree of relevance.
Local businesses, in particular, can gain significant exposure by placing ads in a publication that addresses the daily lives and interests of the local community. This relevance increases the likelihood of readers engaging with the ads, as they see them in a context that matters to them.
Wide Distribution and High Readership
The Times of India has an extensive distribution network, and Gurgaon Times benefits from this wide reach. The supplement is delivered to households and businesses throughout Gurgaon, ensuring that advertisements are seen by a large and diverse audience. This wide distribution, coupled with the high readership of the Times of India, maximizes the exposure of advertisements.
Businesses can reach a broad spectrum of potential customers, from corporate professionals to homemakers, through a single platform. This comprehensive reach is particularly advantageous for brands looking to establish a strong presence in the market.
Effective Call to Action and Measurable Impact
Advertising in Gurgaon Times offers opportunities for creating effective calls to action (CTAs) that drive measurable results. Whether the goal is to increase foot traffic to a store, drive online sales, or generate leads, the structured format of newspaper ads allows for clear and compelling CTAs.
Additionally, businesses can track the impact of their advertisements through various means, such as coupon codes, dedicated phone lines, or unique landing pages. This ability to measure and analyze the effectiveness of the ad campaigns enables businesses to refine their strategies and optimize their return on investment.
Importance of Advertising in Times Of India, Gurgaon Times, English Newspaper
The Times of India, established in 1838, is one of India's most esteemed newspapers, known for its comprehensive news coverage and influential readership. Gurgaon Times, a dedicated supplement for the rapidly developing city of Gurgaon, addresses local news, lifestyle, and community interests.
This makes it an ideal platform for businesses looking to engage with the city's affluent and informed residents. Advertising in Gurgaon Times is not just about visibility but also about connecting with a community that values quality and relevance. Here are reasons why advertising in this publication is crucial for businesses.
Building Brand Awareness
Advertising in Gurgaon Times is essential for building brand awareness among a discerning audience. The publication's wide readership ensures that advertisements reach a large number of potential customers. For new businesses, this exposure is crucial in establishing a presence in the market. Established brands also benefit from maintaining their visibility and reinforcing their market position.
By consistently advertising in a reputable newspaper like Gurgaon Times, businesses can keep their brand top-of-mind for consumers, which is vital in a competitive market. This consistent visibility helps in creating brand recognition and recall, essential components of a strong brand identity.
Reaching Decision Makers
Gurgaon is home to numerous corporate headquarters and a large population of professionals and business leaders. Advertising in Gurgaon Times allows businesses to reach these key decision-makers who influence purchasing decisions both at home and at work. This is particularly important for B2B companies and high-end consumer brands targeting executive-level professionals.
By placing ads in a publication read by these influential individuals, businesses can effectively communicate their value propositions and solutions. Engaging with decision-makers through a trusted platform like Gurgaon Times can lead to valuable business opportunities and partnerships.
Supporting Community Engagement
The localized content of Gurgaon Times fosters a strong sense of community among its readers. By advertising in this supplement, businesses can align themselves with the community's interests and values.
This connection goes beyond mere advertising; it demonstrates a commitment to being part of the local fabric. Businesses that support local events, initiatives, or issues through their advertisements can build goodwill and a positive reputation within the community. This engagement can translate into customer loyalty and advocacy, as consumers are more likely to support brands that they perceive as invested in their local community.
Leveraging Local Insights
Gurgaon Times offers unique insights into local trends, consumer behavior, and market dynamics. Businesses that advertise in this supplement can leverage these insights to tailor their marketing strategies more effectively. Understanding local preferences and trends allows advertisers to craft messages that resonate more deeply with the audience.
This targeted approach can improve the relevance and impact of advertisements, leading to higher engagement and conversion rates. By staying attuned to the pulse of the community through Gurgaon Times, businesses can make informed decisions and adapt their strategies to better meet the needs of their customers.
Enhancing Competitive Advantage
In a bustling market like Gurgaon, standing out from the competition is crucial. Advertising in Gurgaon Times can provide a significant competitive advantage. The publication's credibility and reach give businesses a platform to showcase their products, services, and unique selling points effectively. By investing in high-quality advertisements in a respected newspaper, businesses can differentiate themselves from competitors who may rely on less prestigious or less targeted advertising channels.
This strategic positioning helps in establishing a premium brand image and attracting a more discerning customer base. The ability to reach and engage with the right audience in a trusted environment can be a decisive factor in gaining a competitive edge.
Ads Format for Advertising in Times Of India, Gurgaon Times, English Newspaper
Advertising in regional supplements like Gurgaon Times, a part of the Times of India, provides businesses with a unique opportunity to engage with a local, yet discerning audience. Traditional print advertising continues to hold significant value due to its tangible nature and credibility. This guide explores five key traditional ad formats that businesses can use to maximize their impact in Gurgaon Times, ensuring their message resonates effectively with readers.
Display Ads
Display ads are among the most prominent traditional ad formats used in newspapers. These ads are typically larger and include a mix of images, graphics, and text, making them highly visible and eye-catching.
A display ad in Gurgaon Times can take various sizes, from quarter-page and half-page to full-page spreads. These ads are ideal for making bold statements, launching new products, or creating a strong brand presence. For instance, a new luxury apartment complex could use a full-page display ad featuring high-quality images of the property, a compelling headline, and key selling points. The visual appeal and prominent placement of display ads ensure they capture readers' attention immediately, making them highly effective for building brand awareness and driving engagement.
Classified Ads
Classified ads are concise, text-based advertisements that are grouped under specific categories such as jobs, real estate, and services. Despite their smaller size and simpler format, classified ads are a cost-effective way to reach a targeted audience.
In Gurgaon Times, a local job recruitment firm could place a classified ad under the employment section, listing job vacancies, required qualifications, and contact information. The structured layout of classified ads makes it easy for readers to find relevant information, increasing the chances of engagement. These ads are particularly effective for small businesses and individuals looking to advertise specific services or opportunities within a budget.
Insert Ads
Insert ads, also known as flyers or leaflets, are separate sheets that are inserted into the newspaper. These ads can be printed on high-quality paper and come in various sizes, making them stand out from the standard newsprint.
A local retail store, for example, could use an insert ad to promote a weekend sale, featuring colorful images of discounted products, details of the sale, and a map to the store location. The tactile nature of insert ads means they are more likely to be retained and referred to by readers. This format allows for detailed information and creative designs, providing a versatile and effective advertising option.
Advertorials
Advertorials blend advertising with editorial content, presenting ads in the form of articles or stories. This format is particularly effective for educating readers about a product or service while subtly promoting it.
A healthcare provider could use an advertorial in Gurgaon Times to discuss common health issues and the solutions they offer, complete with patient testimonials and expert insights. The narrative style of advertorials makes them more engaging and credible, as they provide valuable information alongside the promotional message. This format helps in building trust and authority, making it an excellent choice for businesses looking to establish a strong connection with the audience.
Coupon Ads
Coupon ads are advertisements that include a redeemable coupon offering discounts or special deals. These ads are designed to drive immediate action by providing a tangible benefit to the reader.
For instance, a new restaurant in Gurgaon could place a coupon ad in Gurgaon Times offering a discount on the first visit. The physical nature of the coupon encourages readers to cut it out and use it, driving foot traffic and sales. The urgency created by limited-time offers also boosts the effectiveness of coupon ads, making them a powerful tool for generating quick responses and attracting new customers.
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Factors Affecting the Cost of Advertising in Times Of India, Gurgaon Times, English Newspaper
The Times of India, established in 1838, is one of the oldest and most respected newspapers in India. Gurgaon Times, as a localized supplement, caters specifically to the residents of Gurgaon, a city known for its corporate hubs and affluent population. Advertising in this supplement provides businesses with a strategic platform to reach a highly engaged audience. However, various factors can affect the cost of placing ads in Gurgaon Times.
By understanding these factors, businesses can make informed decisions about their advertising strategies and budgets. Here are the primary factors influencing the cost of advertising in the Times of India, Gurgaon Times.
Ad Placement and Position
One of the most significant factors affecting the cost of advertising in Gurgaon Times is the placement and position of the ad within the publication. Premium positions, such as the front page, back page, or center spread, generally command higher rates due to their high visibility and reader engagement.
Ads placed in these prime locations are more likely to attract attention and drive higher response rates. Conversely, ads placed in less prominent positions, such as inside pages or sections with lower readership, typically cost less. Businesses need to weigh the benefits of high-visibility placements against their advertising budgets to determine the most cost-effective strategy.
Ad Size and Format
The size and format of the advertisement also play a crucial role in determining the cost. Larger ads, such as full-page or half-page spreads, cost significantly more than smaller ads like quarter-page or classified ads. The format of the ad, whether it's a display ad, classified ad, or an insert, can also impact the pricing. Display ads, which are typically larger and include images and graphics, are more expensive than text-only classified ads. Additionally, custom formats or special features, such as gatefolds or multi-page inserts, can further increase the cost. Businesses should consider their objectives and budget constraints when selecting the ad size and format.
Frequency and Duration of the Ad Campaign
The frequency and duration of the ad campaign are important factors that influence the overall cost. Running an ad multiple times or over an extended period usually results in higher costs compared to a one-time placement. However, many publications, including Gurgaon Times, offer discounted rates for longer-term commitments or bulk ad purchases.
Businesses can benefit from negotiating package deals or volume discounts to optimize their advertising spend. The cumulative effect of repeated exposure can also enhance brand recall and effectiveness, making a sustained campaign a worthwhile investment despite the higher upfront costs.
Target Audience and Demographics
The specific target audience and demographics of the readership can affect the cost of advertising. Gurgaon Times caters to a relatively affluent and well-educated audience, which can drive up advertising rates due to the premium nature of the readership.
Advertisers looking to reach specific segments within this audience, such as corporate professionals, high-income households, or niche markets, may face higher costs due to the targeted nature of their campaigns. The ability to reach a highly desirable audience with significant purchasing power justifies the higher rates, as the potential return on investment from this demographic can be substantial.
Seasonal Demand and Special Editions
Seasonal demand and special editions of Gurgaon Times can also impact advertising costs. During peak seasons, such as festivals, holidays, or major local events, the demand for ad space increases, leading to higher rates. Similarly, special editions or supplements focused on specific themes or industries, such as real estate, education, or lifestyle, often attract higher advertising rates due to their targeted content and increased readership.
Businesses need to plan their advertising schedules strategically, taking into account these peak periods and special editions, to optimize their ad spend. Timing the ads to coincide with high-interest periods can enhance their impact and justify the higher costs.
Best Practices for Advertising in Times Of India, Gurgaon Times, English Newspaper
The Times of India, established in 1838, is one of India's oldest and most respected newspapers. Gurgaon Times, as a localized supplement, caters specifically to the residents of Gurgaon, a city known for its corporate hubs and high-income population. Advertising in this supplement offers businesses an opportunity to reach a targeted and influential audience.
However, to truly leverage this platform, it’s essential to follow best practices that enhance the visibility, relevance, and impact of your advertisements. Below, we explore five key best practices for effective advertising in the Times of India, Gurgaon Times.
Understand Your Audience
One of the most critical best practices for advertising in Gurgaon Times is to thoroughly understand your target audience. Gurgaon is home to a diverse population, including corporate professionals, business owners, and high-income households. Conducting detailed market research to gain insights into their preferences, behaviors, and needs is essential.
This understanding allows you to tailor your advertisements to resonate with the specific interests and concerns of the Gurgaon audience. Personalized and relevant ads are more likely to capture attention and drive engagement. Consider factors such as age, gender, occupation, and lifestyle when crafting your ad campaigns.
Focus on Strong Visuals and Clear Messaging
In the competitive advertising landscape of Gurgaon Times, strong visuals and clear messaging are paramount. High-quality images, graphics, and an aesthetically pleasing layout can significantly enhance the appeal of your advertisement. Visual elements should be relevant to the ad’s content and resonate with the target audience.
Additionally, the messaging should be concise, clear, and compelling. Avoid clutter and ensure that the main message stands out. Use headlines that grab attention and subheadings that guide the reader through the ad. The combination of strong visuals and clear messaging ensures that your ad is both attractive and easily understood.
Incorporate a Compelling Call to Action (CTA)
A compelling call to action (CTA) is a vital component of any effective advertisement. Your CTA should be clear, concise, and persuasive, guiding readers towards the desired action, whether it's visiting a website, calling a phone number, or making a purchase. It’s important to create a sense of urgency or highlight a specific benefit to encourage immediate response.
Phrases like “Limited Time Offer,” “Call Now,” or “Visit Today for Exclusive Deals” can be effective. The CTA should be prominently placed within the ad and stand out visually to ensure that it captures the reader's attention.
Leverage Testimonials and Social Proof
Incorporating testimonials and social proof into your advertisements can significantly boost their credibility and effectiveness. Featuring positive reviews, customer testimonials, or endorsements from well-known figures can build trust and reassure potential customers about the quality of your products or services.
Social proof, such as highlighting the number of satisfied customers or showcasing awards and recognitions, adds credibility. In a publication like Gurgaon Times, where readers are likely to be discerning and value recommendations, leveraging social proof can enhance the persuasive power of your advertisements and increase their impact.
Optimize Ad Frequency and Timing
The frequency and timing of your advertisements play a crucial role in their effectiveness. Running ads consistently over a period can reinforce your message and improve brand recall among readers. However, it’s also important to consider the timing of your ads to align with peak readership periods or special editions of Gurgaon Times that cater to specific interests.
For example, placing ads in special issues focused on real estate, education, or lifestyle can target relevant audiences more effectively. Additionally, leveraging seasonal trends or aligning ads with local events and festivals can enhance their relevance and engagement.
Guide to Create Effective Advertising in Times Of India, Gurgaon Times, English Newspaper
The Times of India, founded in 1838, has built a reputation for journalistic excellence and extensive readership. Gurgaon Times, as a supplement, focuses on the local news, lifestyle, and interests of Gurgaon residents, making it an ideal advertising platform for businesses. However, to create effective advertisements, it’s crucial to adopt a strategic approach that leverages the publication’s strengths and aligns with the audience’s preferences.
Below, we outline key steps to create compelling and impactful advertisements in the Times of India, Gurgaon Times.
Craft a Clear and Compelling Headline
The headline is the first thing readers notice in an advertisement. It should be clear, compelling, and directly address the needs or interests of the audience. A strong headline captures attention and entices readers to engage with the rest of the ad. Use action words and focus on the primary benefit or unique selling proposition of your product or service. For example, “Transform Your Home with Our Premium Interiors” or “Unbeatable Deals on Luxury Cars This Weekend.” A powerful headline sets the tone for the rest of the ad and draws readers in.
Use High-Quality Visuals
Visual elements play a crucial role in the effectiveness of print advertisements. High-quality images, graphics, and an aesthetically pleasing layout can significantly enhance the appeal of your ad. Ensure that the visuals are relevant to the message and resonate with the target audience. For instance, if you’re advertising luxury products, use images that reflect sophistication and exclusivity. Clear and vibrant visuals can capture attention quickly and make your ad stand out in the crowded newspaper pages.
Keep the Message Simple and Focused
Simplicity and focus are key to effective advertising. Avoid cluttering your ad with too much information. Instead, keep the message simple, clear, and focused on one or two key points. Highlight the main benefits or features of your product or service concisely.
Use bullet points or short paragraphs to break up the text and make it easy to read. A focused message ensures that readers quickly understand the value proposition and are more likely to respond positively.
Highlight Unique Selling Propositions (USPs)
Your advertisement should clearly communicate what sets your product or service apart from the competition. Highlight your unique selling propositions (USPs) to differentiate your offering and attract attention. Whether it’s exceptional quality, exclusive features, competitive pricing, or superior customer service, make sure your USPs are prominently featured in the ad. For example, “Exclusive Handcrafted Furniture Available Only Here” or “Get Personalized Fitness Training with Our Certified Experts.” Emphasizing your USPs helps build a compelling case for why readers should choose your brand.
Incorporate Strong Strategy
A strong call to action (CTA) is essential for guiding readers towards the desired response. Your CTA should be clear, concise, and persuasive. Use action-oriented language that encourages immediate action, such as “Call Now,” “Visit Our Website,” “Book Your Appointment Today,” or “Shop Now for Exclusive Discounts.” Ensure that the CTA stands out visually and is easy to find within the ad. A compelling CTA drives engagement and increases the likelihood of converting readers into customers.
Provide Clear Contact Information
Providing clear and accessible contact information is vital for effective advertising. Ensure that your ad includes multiple ways for readers to reach you, such as a phone number, website, email address, and physical location. Highlight this information prominently in the ad so that readers can easily find it.
Additionally, consider including a QR code that links directly to your website or a specific landing page. Clear contact information makes it easy for interested readers to take the next step and engage with your business.
Leverage Case Studies
Including testimonials and case studies in your advertisements can build credibility and trust. Showcase positive feedback from satisfied customers or highlight successful case studies that demonstrate the value of your product or service.
Real-life examples and endorsements add authenticity to your claims and reassure potential customers of the quality and reliability of your offerings. Use quotes from customers, star ratings, or brief success stories to enhance the persuasive power of your ad.
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Why Choose Ginger Media Group for Advertising in Times Of India, Gurgaon Times, English Newspaper?
Choosing the right advertising partner is crucial to the success of your marketing campaigns, especially when targeting a specific audience in a prestigious publication like Times of India's Gurgaon Times. At Ginger Media Group, we understand the nuances of effective print advertising and are committed to delivering results that align with your business goals. Here are five compelling reasons why you should choose us for your advertising needs in Gurgaon Times.
Expertise in Print Media: Our extensive experience in print media sets us apart. We understand that successful print advertising requires more than just placing an ad in a newspaper. It involves strategic planning, creative design, and precise execution. Our team of experts is well-versed in the intricacies of print advertising and knows how to create ads that stand out in a crowded marketplace.
For instance, we understand the importance of choosing the right ad format, be it a display ad, classified ad, or an insert. We consider factors such as placement, size, and timing to ensure maximum visibility and impact. Our creative team works diligently to craft visually appealing and compelling ads that capture the attention of readers. This expertise ensures that your ad not only reaches but also resonates with the target audience, driving engagement and conversions.
Local Market Knowledge: At Ginger Media Group, we have a deep understanding of the local market in Gurgaon. This knowledge is critical when advertising in a regional supplement like Gurgaon Times. We are familiar with the demographics, preferences, and behaviors of the local audience, which allows us to tailor your ads to meet their specific needs and interests.
For example, we know that Gurgaon is a rapidly growing city with a diverse population, including young professionals, families, and expatriates. This understanding enables us to create targeted ads that appeal to these different segments. Whether you are promoting a new luxury apartment complex, a local restaurant, or a healthcare service, we use our local market insights to craft messages that resonate with the readers of Gurgaon Times.
Strong Relationships with Media Outlets: Our established relationships with media outlets like Times of India are a significant advantage for our clients. These connections enable us to secure prime ad placements and negotiate favorable rates, ensuring that you get the best possible value for your investment.
For instance, if there is a special edition of Gurgaon Times that focuses on real estate or a festive season guide, we can strategically place your ad in those sections to maximize visibility and relevance. Our rapport with the editorial and advertising teams at Times of India ensures smooth execution of your campaigns, from ad placement to publication. This insider access allows us to navigate any challenges efficiently and ensure that your ads are published as planned.
Comprehensive Campaign Management: We offer end-to-end campaign management services, taking the hassle out of advertising for you. Our team handles every aspect of your campaign, from initial planning and design to execution and performance tracking. This comprehensive approach ensures that your advertising efforts are cohesive, effective, and aligned with your business objectives.
Our process begins with understanding your goals and target audience. We then develop a customized advertising strategy, create compelling ad designs, and manage the placement of your ads in Gurgaon Times. Throughout the campaign, we monitor its performance, providing you with detailed reports and insights. This allows us to make data-driven adjustments to optimize results and ensure that you achieve your marketing goals.
Proven Track Record of Success: One of the strongest reasons to choose Ginger Media Group is our proven track record of delivering successful advertising campaigns. We have helped numerous clients achieve their marketing objectives through effective print advertising in prestigious publications like Gurgaon Times.
Our portfolio of success stories demonstrates our ability to understand diverse business needs, craft compelling ads, and execute campaigns that drive results. We are committed to your success and go the extra mile to ensure that your advertisements not only reach the intended audience but also generate the desired response. Our history of satisfied clients and successful campaigns speaks to our expertise, dedication, and reliability as your advertising partner.
Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.