Advertising in Sunboard in India

Sunboard, also known as foam board or foam core, has become a popular choice for advertising and promotional displays due to its versatility, lightweight nature, and cost-effectiveness. Let's explore how businesses and marketers can leverage Sunboard for their advertising campaigns. Sunboard comes in various thicknesses, ranging from a mere 1 mm to a substantial 10 mm or more. The choice of thickness depends on the specific advertising application.

Thicker sunboards(around 5 mm or more) are ideal for outdoor signage, standees, and large displays. They provide durability and can withstand exposure to weather conditions. Thinner sunboards(1 mm to 3 mm) are more flexible and suitable for indoor displays, posters, and presentations. Their lightweight nature makes them easy to handle and transport. Sunboard offers a smooth surface that is perfect for printing graphics, text, and images. Whether you're creating a promotional poster, point-of-sale display, or trade show booth, sunboard provides a canvas for your creativity.

Sunboard can be easily cut into custom shapes using a sharp utility knife or a CNC router. Its flexibility allows for curved designs, making it great for 3D displays. Sunboard can be mounted on walls, easels, or display stands. It's common to frame sunboard signs with aluminum or wooden borders for a professional finish. Sunboard sheets are available in standard sizes such as **8x8 inches, A4 (210x297 mm), and A3 (297x420 mm)**. These smaller sizes are commonly used for posters, event signage, and presentations. For larger displays, consider sunboard sheets measuring up to **8x4 feet**. These oversized sheets are often found in print shops, sign-making stores, and exhibition centers.

Benefits of Advertising in Sunboard

Advertising in sunboard has emerged as a dynamic and highly effective medium for businesses seeking to captivate and engage a broad audience. Sunboards, also known as foam boards or PVC boards, serve as versatile and durable platforms for promotional displays, particularly in high-traffic areas like roadsides, commercial hubs, and events. This advertising method stands out due to its blend of visual appeal, cost-effectiveness, and strategic placement opportunities.

Enhanced Visibility and Engagement

One of the most significant advantages of sunboard advertising is its ability to capture attention through enhanced visibility. Sunboards are strategically placed in high-visibility locations such as busy streets, shopping malls, and trade fairs, ensuring that the advertisements reach a large number of people daily.

The static nature of these boards means that they are constantly in view, allowing the advertisement to repeatedly reinforce the brand message to passersby without the interruptions commonly associated with digital ads. This continuous exposure helps in building brand recognition and recall over time.

Cost-Effectiveness and Long-Term Benefits

Another significant advantage of sunboard advertising is its cost-effectiveness. Compared to other advertising mediums such as television, radio, or digital ads, sunboards require a lower initial investment while offering extended visibility without recurring costs. Once installed, sunboards continue to display the advertisement without the need for additional expenditures, making them a cost-efficient option for long-term advertising campaigns. This is particularly beneficial for small and medium-sized businesses with limited marketing budgets, as it allows them to maximize their reach without incurring high costs.


Sunboard advertising also offers a high degree of flexibility and customization, allowing businesses to tailor their advertisements to specific campaigns and target audiences. Sunboards can be produced in various sizes and shapes, making it possible to create unique and attention-grabbing displays that fit the desired location and context. This adaptability ensures that the advertisement can be optimized for maximum impact, whether it is a large billboard on a busy street or a smaller sign in a shopping mall.


Customization extends beyond just the physical dimensions of the sunboard. Businesses can work with designers to create visually compelling graphics that align with their brand identity and marketing objectives. This includes the use of vibrant colors, striking images, and clear, concise messaging that effectively communicates the intended message. The ability to customize the design ensures that the advertisement resonates with the target audience and stands out in a competitive landscape.


In today’s environmentally conscious world, the sustainability of advertising methods is an important consideration. Sunboard advertising offers an eco-friendly alternative to other forms of advertising. The materials used in Sunboards can often be recycled, reducing the environmental impact associated with their production and disposal. Additionally, the energy required to produce and install sunboards is minimal compared to digital advertising, which relies on electronic displays and significant energy consumption.


The eco-friendly nature of sunboard advertising aligns with the growing consumer preference for sustainable practices. Businesses that choose to advertise on Sunboards can highlight their commitment to environmental responsibility, which can enhance their brand image and appeal to eco-conscious consumers. This added layer of appeal can be a differentiating factor in a competitive market, where consumers are increasingly making purchasing decisions based on a company’s environmental practices.

Importance of Advertising in Sunboard

In today's digital age, where flashy screens and online ads dominate the landscape, a more traditional form of advertising persists: the sunboard. These sturdy, weather-resistant signs offer a unique blend of benefits that make them a valuable asset for businesses of all sizes. Let's delve into the importance of advertising in Sunboards and explore why they remain a relevant and impactful marketing tool.

High Visibility and Brand Awareness

Sunboards, by their very nature, are designed to be noticed. Their large format and placement in high-traffic areas, like roadsides, storefronts, and event venues, ensure maximum visibility. A well-designed sunboard with a clear message and eye-catching visuals can effectively grab attention and leave a lasting impression on potential customers. This repeated exposure builds brand awareness, making your business more recognizable and memorable in the long run.

Cost-Effective and Long-lasting

Compared to some digital advertising options, Sunboards offers a cost-effective way to reach a large audience. The initial investment in design, printing, and installation is relatively low, and the durable material ensures the sign's longevity. Unlike fleeting online ads, a Sunboard can deliver consistent brand messaging for months or even years, maximizing the return on investment.

Versatility for Different Marketing Goals

Sunboards are adaptable to various marketing objectives. Generate excitement for a new product by showcasing it prominently on a sunboard. Announce special discounts and deals to attract customers. Advertise upcoming events, sales, or workshops. Sunboards can also be customized in size, shape, and design to suit specific needs. Whether you require a simple directional sign or a complex, multi-layered display, Sunboards can be tailored to effectively communicate your message.

Targeting a Local Audience

Sunboards excel at reaching a localized audience. Unlike online ads that can cast a wider net, geographically targeted placement of Sunboards ensures your message reaches the people most likely to be interested in your products or services. This focused approach allows you to tailor your message to local demographics and interests, leading to a higher conversion rate. 

Building Brand Credibility

A well-made, professional-looking sunboard reflects positively on your brand. It conveys a sense of stability, permanence, and commitment to the local community.  This can be particularly important for smaller businesses trying to establish themselves.

Synergy with Digital Marketing

Sunboards can work hand-in-hand with your digital marketing efforts.  You can leverage QR codes printed on the Sunboard to direct viewers to your website or social media pages for further information. This creates a seamless omnichannel experience, reinforcing your brand message across different platforms.

Environmental Considerations

Sunboards are typically made from PVC, which can raise environmental concerns. However, advancements have been made in recent years. Look for companies that use recyclable PVC or eco-friendly alternatives like cardboard or aluminum composite panels. Responsible material choices can help you promote your business sustainably.

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Different Ad Formats of Advertising in Sunboard

Sunboard advertising is a highly effective method of outdoor advertising that involves placing ads on Sunboards, which are flat, lightweight, and durable boards typically made of foam or plastic. These ads are prominently displayed in various locations, such as streets, markets, malls, and events, to grab the attention of passersby and target audiences. Sunboard advertising offers versatility in terms of ad formats, allowing advertisers to choose the most suitable format to convey their message effectively. Here are some of the different ad formats commonly used in Sunboard advertising.

Standard Display Ads

Standard display ads are the most common format used in sunboard advertising. These ads typically feature eye-catching graphics, images, and text to promote a product, service, or brand. They are designed to attract attention and communicate the key message clearly and concisely. Standard display ads can vary in size, shape, and design to suit different advertising needs and objectives.

Cut-Out Ads

Cut-out ads are designed to stand out from the surrounding environment by featuring a unique shape or design. These ads are often cut into custom shapes related to the advertised product or brand, making them visually appealing and memorable. Cut-out ads can be created using advanced cutting techniques to achieve intricate designs that capture the audience's attention and leave a lasting impression.

3D Ads

3D ads add depth and dimension to sunboard advertising by incorporating three-dimensional elements into the design. These ads use techniques such as layering, sculpting, and embellishments to create a sense of depth and realism. 3D ads can feature realistic product replicas, characters, or scenes that appear to pop out of the board, creating a captivating visual experience for viewers.

Interactive Ads

Interactive ads engage viewers by encouraging them to interact with the ad in some way. This can include elements such as pull tabs, rotating panels, or interactive displays that allow viewers to participate in the ad experience. Interactive ads are highly effective at capturing attention and increasing engagement, as they invite viewers to actively participate rather than passively observe.

Digital Ads

Digital sunboard ads integrate digital screens or displays into traditional sunboard advertising formats. These ads feature dynamic content such as videos, animations, and interactive multimedia to capture attention and deliver engaging messages. Digital sunboard ads can be updated remotely, allowing advertisers to easily change content based on audience demographics, time of day, or campaign objectives.

Best Practices of Advertising in Sunboard

Sunboard advertising is a popular and effective method for businesses to capture attention and communicate messages to a broad audience. However, to maximize the impact of Sunboard advertisements, it is essential to follow best practices that ensure the ads are not only visually appealing but also strategically placed and well-maintained. Here are some key best practices to consider for successful sunboard advertising.

Strategic Placement

One of the most critical factors in the effectiveness of sunboard advertising is the location. Placing Sunboards in high-traffic areas where they are visible to a large number of people is crucial. Ideal locations include busy intersections, shopping centers, public transportation hubs, and popular event venues. The goal is to ensure that the advertisement is seen by as many people as possible, increasing the chances of reaching potential customers.

Design and Visual Appeal

The design of the sunboard is a vital aspect that can significantly influence its effectiveness. A well-designed sunboard should be visually striking and easy to read from a distance. The message on the Sunboard should be concise and to the point. Avoid cluttering the space with too much text or complex graphics. A simple, clear message is more likely to be remembered. Use large, bold fonts that are easy to read from a distance. 

Consistent Branding

Maintaining consistency in branding across all marketing materials, including Sunboards, is essential for building brand recognition. Ensure that the sunboard design includes key brand elements such as logos, brand colors, and taglines. Consistent branding helps reinforce the brand identity and makes the advertisement more recognizable to the audience.

Clear Call to Action

Every advertisement should have a clear call to action (CTA) that tells the audience what to do next. Whether it’s visiting a website, calling a phone number, or visiting a store, the CTA should be prominent and straightforward. Including a QR code can also be an effective way to provide an easy way for viewers to engage with the brand digitally.

Durability and Maintenance

Since Sunboards are often used in outdoor settings, they must be durable and able to withstand various weather conditions. Using high-quality materials such as UV-resistant inks and sturdy substrates ensures that the sunboard remains vibrant and intact over time. Regular maintenance is also important. Check the Sunboards periodically for any damage or wear and tear, and replace or repair them as necessary to maintain a professional appearance.

Measuring Effectiveness

To gauge the success of Sunboard advertising, it is important to have mechanisms in place to measure its effectiveness. This can include tracking metrics such as increased foot traffic to a store, website visits, or phone inquiries attributed to the advertisement. Surveys and feedback from customers can also provide insights into how the sunboard ads are being perceived. Analyzing these metrics helps in understanding the return on investment (ROI) and refining future advertising strategies.

Legal and Ethical Considerations

Ensure that all Sunboard advertisements comply with local laws and regulations regarding outdoor advertising. This includes obtaining necessary permits and adhering to guidelines related to size, placement, and content. Ethical considerations are equally important. Avoid false advertising, ensure that the content is appropriate for the general public, and respect cultural sensitivities.

How to Compose Effective Ads of Advertising on Sunboard

Sunboard advertisements, with their large format and prominent placement, offer a powerful way to grab attention in high-traffic areas. But simply scaling up your design isn't enough. To truly resonate with viewers and deliver results, your billboard ad needs to be strategically crafted. Here's a comprehensive guide to composing effective sunboard ads, packed with actionable tips and insights.

Understanding the Sunboard Landscape

Sunboards are typically placed along busy roads, at traffic junctions, on building facades, or near popular landmarks. This ensures high visibility for your message. People absorb billboard content quickly, often in a matter of seconds while in transit.  Your ad needs to make a strong first impression – fast. Sunboards offer a large canvas, but compared to other advertising mediums, space is still limited. Focus on a clear message and avoid cluttering the design. 

Crafting a Winning Sunboard Ad

Who are you trying to reach?  Understanding their demographics, interests, and pain points is crucial for crafting a message that resonates. What do you want viewers to do after seeing your ad? Visit your website, call for a quote, or simply remember your brand. A clear objective guides your creative direction. Use strong visuals, concise text, and a clear call to action (CTA). People shouldn't have to decipher your message while whizzing by.

Visual Impact

The Power of Images Grainy or pixelated visuals will leave a negative impression. Invest in professional photography or high-resolution graphics. Use colors that stand out from the environment and complement each other. High contrast ensures legibility from a distance. Avoid cramming too many elements onto the board.  Focus on a central image and limit text to key points. Use visuals that evoke an emotional response, such as happiness, curiosity, or trust. This creates a stronger association with your brand.

The Power of Words: Keeping it Short and Sweet

Craft a headline that grabs attention in seconds. Use strong verbs, benefit-oriented language, or a question to pique interest. Keep the text concise and easy to read from a distance. Focus on key selling points or benefits. Use a bold, easy-to-read font that's large enough to be seen from afar. Sans-serif fonts are generally better for billboards. Tell viewers what you want them to do next.  Whether it's visiting a website, calling a number, or downloading an app, make the CTA clear and actionable.

Optimizing Your Sunboard Ad Campaign

Consider factors like traffic flow, visibility, and proximity to your target audience when choosing billboard locations. If your billboard is illuminated at night, use colors and reflective elements that will hold attention even in low-light conditions. Ensure your Sunboard ad aligns with your overall marketing strategy and brand identity. Use consistent colors, fonts, and messaging across all platforms. Monitor the effectiveness of your sunboard campaign.  Use website analytics, track calls generated, or conduct surveys to measure its impact.

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Why Choose Ginger Media Group - Your Trusted Partner for Sunboard Advertising?

Choosing Ginger Media Group as your trusted partner for sunboard advertising offers numerous benefits and advantages. We, at Ginger Media Group, pride ourselves on our expertise, experience, and commitment to delivering exceptional results for our clients. Here are several compelling reasons why you should choose us for your Sunboard advertising needs

  • Specialization in Sunboard Advertising: We specialize in sunboard advertising, offering comprehensive services to help you effectively promote your brand, products, or services. With our expertise in this medium, we can create eye-catching and impactful Sunboard ads that capture the attention of your target audience and drive results.
  • Creative Design and Concept Development: Our team of talented designers and creatives collaborates closely with clients to develop custom sunboard advertising concepts that align with their brand identity and objectives. From concept ideation to final execution, we ensure that every sunboard ad we create is visually appealing, compelling, and memorable.
  • Strategic Placement and Location Selection: We understand the importance of strategic placement when it comes to Sunboard advertising. Our team conducts thorough research and analysis to identify high-traffic locations and optimal placement opportunities for your sunboard ads, ensuring maximum visibility and impact.
  • Customized Solutions for Every Campaign: We recognize that every advertising campaign is unique, which is why we offer customized solutions tailored to your specific needs and objectives. Whether you're looking to launch a brand awareness campaign, promote a new product, or drive foot traffic to your store, we can develop a Sunboard advertising strategy that delivers results.
  • High-Quality Materials and Printing: We use only the highest quality materials and printing techniques to produce sunboard ads that stand out and withstand the elements. Our state-of-the-art printing facilities ensure crisp, vibrant colors and durable finishes that enhance the visual impact of your Sunboard advertising.
  • Multimedia Integration: In addition to standalone sunboard advertising, we offer multimedia integration to amplify the reach and effectiveness of your campaigns. Whether it's integrating digital screens, QR codes, or interactive elements into your sunboard ads, we can help you create engaging and immersive experiences for your audience.
  • Transparent Pricing and Budget-Friendly Options: We believe in transparent pricing and strive to offer budget-friendly options that deliver maximum value for our clients. Whether you have a modest budget or a larger investment, we can work with you to develop a Sunboard advertising solution that meets your needs without compromising on quality.

Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.

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