Advertising in IT Park World Trade Centre, Malleshwaram, Bangalore

The World Trade Center Bangalore (WTCB) is a prominent landmark in Malleswaram West, Bangalore, India. Officially opened in 2010, this iconic structure was developed by Brigade Group, which acquired the license from the World Trade Centers Association (WTCA). As the second World Trade Center in India after Mumbai, WTCB has established itself as a key hub for business and trade in the region.

Standing at 128 meters (420 feet), the WTCB was the tallest commercial building in South India until 2015, showcasing modern architectural design and advanced infrastructure. It is part of the expansive Brigade Gateway enclave, which includes Orion Mall, Manipal Hospital, Sheraton Hotel, Brigade School, and residential apartments. This integrated complex offers a comprehensive range of services and amenities, making it a focal point for business and leisure.

Located near major landmarks like the ISKCON Temple and the Indian Institute of Science, WTCB provides excellent connectivity and accessibility. The building features 32 floors with a total built-up area of approximately 2 million square feet, offering state-of-the-art facilities for businesses. With its strategic location and world-class services, the WTCB continues to play a vital role in enhancing Bangalore's commercial landscape.

Benefits of Advertising in IT Park World Trade Centre, Malleshwaram, Bangalore 

Advertising at the World Trade Center Bangalore (WTCB) offers numerous advantages, particularly for businesses looking to engage with a high-profile audience in a prime location. This comprehensive overview explores the key benefits, each of which highlights why advertising in such a prestigious setting can be a strategic move for any business.

Targeted Audience

The WTCB attracts a specific demographic of tech-savvy professionals with high disposable income. This audience includes executives, entrepreneurs, and industry leaders who frequent the complex for business meetings, networking events, and corporate functions. By placing your advertisements in this environment, you gain access to a concentrated group of decision-makers and influencers who have the purchasing power and interest in high-end products and services. 

This targeted approach ensures that your marketing efforts are not wasted on a broad audience but are instead directed toward individuals who are more likely to engage with and invest in your offerings. The high-caliber professionals within the WTCB are continuously seeking innovative solutions and premium services, making this an ideal setting for advertising products that align with their sophisticated needs.

High Visibility

One of the standout benefits of advertising at the WTCB is the high visibility it provides. The WTCB is situated in a prime location within Bangalore, ensuring that advertisements receive significant exposure to a large volume of foot traffic. The building’s prominence and the integrated nature of the Brigade Gateway enclave mean that your ads will be seen by thousands of visitors and tenants daily. 

This high visibility is especially valuable for brands looking to enhance their public profile and reach a broad audience. Whether through digital displays, signage, or promotional materials, the strategic placement of advertisements within such a high-traffic area ensures that your brand remains top-of-mind for potential customers and business partners.

Brand Awareness

Increasing brand recognition is crucial for any business, and advertising at the WTCB can significantly boost your brand awareness. The WTCB’s association with prestige and professionalism lends credibility to the brands that advertise there. As businesses and professionals frequently visit this location, your advertisements have the opportunity to make a lasting impression. This association with a renowned business hub can enhance your brand’s reputation and position it as a leading player in your industry. 

Consistent exposure to a targeted and engaged audience helps reinforce your brand’s image and promotes a positive perception among potential customers. By maintaining a presence in such a high-profile setting, your brand becomes more recognizable and trusted within the business community.

Lead Generation

Advertising at the WTCB is highly effective for generating leads and inquiries from potential clients. The presence of numerous businesses and professionals within the complex provides a fertile ground for attracting new business opportunities. With advertisements strategically placed to capture attention, you can stimulate interest and encourage potential clients to reach out for more information. 

The building’s status as a central business hub means that leads generated here are often from high-quality prospects who are actively seeking new products and services. By leveraging the WTCB’s business-centric environment, you can effectively drive inquiries and build a strong pipeline of potential clients interested in what your company has to offer.

Complementary Marketing

Finally, advertising at the WTCB complements other marketing efforts by reaching a captive audience. The synergy between your ads at the WTCB and your broader marketing strategies enhances overall campaign effectiveness. The WTCB’s strategic location and professional ambiance align with the goals of many businesses looking to reinforce their brand message and reach key decision-makers. By integrating advertising at the WTCB with other marketing initiatives, you create a cohesive strategy that maximizes impact. 

This complementary approach ensures that your marketing message is consistently delivered across various channels, amplifying your brand’s reach and reinforcing its presence in the market.

Importance of Advertising in IT Park World Trade Centre, Malleshwaram, Bangalore 

Advertising at the World Trade Center Bangalore (WTCB) is crucial for businesses aiming to make a significant impact in a competitive market. 

The WTCB offers a unique environment that can greatly enhance various aspects of a company’s marketing strategy. The following points detail the importance of leveraging this prestigious location for effective advertising.

Local Market Penetration

Advertising at the WTCB is essential for targeting a specific geographic area with high business potential. The WTCB is strategically located in Bangalore, one of India’s major commercial hubs, which boasts a vibrant business ecosystem and a diverse range of industries. By focusing your advertising efforts here, you can penetrate this high-potential market with precision. 

The WTCB’s prominence within the Brigade Gateway enclave ensures that your message reaches key decision-makers and business leaders operating within the region. This localized approach allows for targeted marketing strategies that resonate with the specific needs and preferences of the local business community. Effective local market penetration through WTCB advertising can help your company establish a strong foothold and capture the attention of valuable prospects in the area.

Building Brand Image

Creating a strong brand presence in a competitive market is critical for long-term success, and advertising at the WTCB plays a pivotal role in this process. The WTCB’s association with prestige and excellence provides a powerful platform for enhancing your brand’s image. By placing your advertisements in such a high-profile setting, you align your brand with the values of professionalism and innovation that the WTCB represents. 

This association helps build credibility and fosters a positive perception of your brand among business professionals and potential clients. In a competitive market where differentiation is key, leveraging the WTCB’s reputation can significantly enhance your brand’s visibility and reinforce its position as a leader in your industry.

Driving Sales

One of the primary goals of advertising is to drive sales, and the WTCB offers an effective platform for generating immediate sales and increasing revenue. The high foot traffic and concentration of business professionals within the WTCB create an environment ripe for sales opportunities. By strategically positioning your advertisements, you can capture the attention of potential customers who are actively seeking solutions and services. 

The ability to reach a focused audience of decision-makers and influencers increases the likelihood of converting interest into actual sales. Additionally, the WTCB’s high-profile setting can amplify the impact of your advertising campaigns, leading to increased brand exposure and driving sales performance.

Complementary Product Promotion

Advertising at the WTCB is also valuable for showcasing related products and services. The WTCB’s diverse tenant base and visitor demographics provide an excellent opportunity to promote complementary products that align with the interests and needs of the audience. For instance, if your primary product is technology solutions, you can use your advertising space to highlight related services such as IT consulting or software integration. 

This approach not only enhances the visibility of your main offerings but also introduces potential clients to additional products and services that may interest them. By integrating complementary product promotion into your advertising strategy at the WTCB, you can maximize the effectiveness of your campaigns and drive cross-sales.

Networking Opportunities

Finally, advertising at the WTCB facilitates valuable networking opportunities. The building’s role as a central business hub means that it attracts a diverse array of professionals, business leaders, and potential partners. By advertising here, you position your brand amid key networking events, conferences, and business meetings that occur regularly within the complex. 

This visibility can lead to valuable interactions with potential business partners and clients who are looking for opportunities to collaborate and forge new connections. The networking potential offered by the WTCB extends beyond traditional advertising, providing a platform for building relationships and expanding your business network.

Ad Formats for Advertising in IT Park World Trade Centre, Malleshwaram, Bangalore

The World Trade Center Bangalore (WTCB) offers a range of effective ad formats tailored to maximize visibility and engagement within its prestigious environment. 

Leveraging these diverse advertising options can significantly enhance your brand's presence and impact. 

Digital Signage

Digital signage at the WTCB provides a dynamic and modern advertising solution with eye-catching displays strategically placed throughout the park. These digital screens are positioned in high-traffic areas such as entrances, lobbies, and common spaces, ensuring maximum exposure to a broad audience of professionals and visitors. The use of vibrant visuals, motion graphics, and real-time updates makes digital signage particularly effective for capturing attention and conveying your brand message. 

By utilizing this format, you can showcase your latest promotions, highlight key products or services, and engage viewers with interactive content. Digital signage offers the flexibility to update your advertisements frequently, allowing you to keep your messaging current and relevant. This format not only enhances brand visibility but also enables you to target specific times of the day or events to reach your desired audience effectively.

Elevator Ads

Elevator ads offer a unique and captive advertising opportunity within the WTCB. Placed inside the elevators of the building, these ads are seen by tenants, visitors, and professionals as they travel between floors. With the average elevator ride being a brief moment of downtime, these ads provide a valuable opportunity to capture the attention of your audience in a confined space. The ads can feature compelling visuals, concise messaging, and calls to action that encourage viewers to take the next step. 

The high frequency of elevator use by a diverse group of individuals ensures that your message is delivered to a targeted audience regularly. Elevator ads are particularly effective for promoting events, special offers, or key brand messages in a way that integrates seamlessly into the daily routines of WTCB’s occupants.

Lobby Displays

Lobby displays are a prominent and impactful ad format at the WTCB. Located in the common areas and main entrances of the building, these displays serve as focal points for visitors and tenants. Lobby displays can take various forms, including posters, digital screens, and interactive kiosks, each designed to capture attention and convey your promotional message effectively. The strategic placement of these displays ensures that they are seen by a high volume of individuals as they enter and exit the building. 

Lobby displays are ideal for showcasing detailed information about your products or services, promoting upcoming events, or reinforcing your brand image. The visibility and prominence of these displays make them an excellent choice for creating a strong impression and engaging with a diverse audience.

Event Sponsorships

Partnering with the WTCB for event sponsorships provides an excellent platform to align your brand with high-profile events and conferences held within the business park. Sponsorship opportunities can include branding at events, speaking engagements, and promotional activities that increase your brand’s visibility among key business leaders and decision-makers. By sponsoring events, you not only enhance your brand’s reputation but also gain access to a targeted audience interested in industry-specific topics and networking opportunities. 

Event sponsorships allow you to showcase your company’s commitment to industry advancement and community engagement, while also providing direct interaction with potential clients and partners. This format leverages the event’s draw and prestige to amplify your brand’s message and create meaningful connections within the business community.

Branded Amenities

Sponsoring branded amenities at the WTCB offers a unique way to integrate your brand into the daily lives of the building’s occupants. This can include sponsoring amenities such as benches, charging stations, or other common-area facilities. By placing your brand’s name or logo on these amenities, you ensure that your brand is associated with comfort, convenience, and quality. Branded amenities provide a subtle yet effective advertising presence, as they are frequently used by professionals and visitors alike. 

This format not only increases brand visibility but also enhances the overall experience of those interacting with the amenities. Sponsoring amenities allows your brand to be perceived positively, as it supports and improves the everyday environment of the WTCB community.

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Factors Affecting the Cost of Advertising in IT Park World Trade Centre, Malleshwaram, Bangalore 

Advertising at the World Trade Center Bangalore (WTCB) offers significant opportunities for visibility and engagement, but various factors can influence the overall cost. 

Understanding these factors can help you make informed decisions and manage your advertising budget effectively.

Ad Placement

The location of your advertisement within the WTCB is a crucial factor affecting its cost. High-traffic areas, such as main entrances, lobbies, and popular common spaces, command higher rates due to the increased visibility and exposure they offer. Advertisements placed in these prominent locations are seen by a large volume of visitors, tenants, and professionals, making them highly desirable for businesses seeking maximum impact. Conversely, ads placed in less frequented areas or those with lower visibility typically cost less. 

The premium pricing for high-traffic areas reflects the value of reaching a broader audience and the higher likelihood of capturing the attention of key decision-makers and influential professionals. When planning your advertising strategy, consider the potential return on investment from placing your ads in the most strategic locations within the WTCB.

Ad Size and Duration

The size and duration of your advertisement significantly influence the overall cost. Larger ads, whether they are digital screens, printed posters, or display boards, generally come with a higher price tag due to the increased space they occupy and the greater production requirements. Similarly, the length of time your ad runs also impacts the cost. Long-term advertising agreements often offer reduced rates compared to short-term placements, as they provide consistent exposure over an extended period. 

Businesses looking to maximize their visibility and reinforce their brand message might opt for larger ads and longer durations, while those with more limited budgets may choose smaller ads or shorter campaigns. Understanding the balance between ad size, duration, and budget is essential for optimizing your advertising investment at WTCB.

Production Costs

The design and production of advertising materials contribute to the overall cost of your campaign. High-quality visuals, sophisticated design elements, and professional production can significantly enhance the effectiveness of your ads but also increase the costs. Whether you are creating digital content, printed materials, or interactive displays, the level of detail and quality required will impact production expenses. 

Investing in professional design and production can lead to more engaging and impactful advertisements, which may justify the higher costs if they result in better audience engagement and higher return on investment. It is important to account for these production costs when budgeting for your advertising campaign, as they can add a substantial amount to the total expenditure.

Exclusivity

Securing exclusive advertising rights within the WTCB can lead to higher costs. Exclusive rights mean that your brand will be the sole advertiser in a particular category or space, preventing competitors from placing ads in the same area. This exclusivity provides a unique advantage by ensuring that your brand stands out without competing for attention with similar products or services. 

However, the premium for exclusive rights reflects the added value of having an undivided presence in a specific segment or location within the building. Businesses that seek to establish a dominant presence and avoid competition within their advertising space should consider the cost of exclusivity as part of their overall strategy.

Negotiation Skills

Your ability to negotiate advertising rates can significantly impact the final cost. Negotiation plays a key role in determining the terms of your advertising agreement, including pricing, placement, and duration. Effective negotiation can lead to favorable terms, such as discounted rates, added value, or enhanced placement opportunities. Building a good relationship with the advertising sales team and understanding the value of your advertising proposal can improve your chances of securing better rates and terms. 

Conversely, failing to negotiate effectively might result in higher costs or less advantageous placement. It is important to approach the negotiation process with clear objectives and a willingness to explore various options to achieve the best possible outcome for your advertising investment.

Best Practices for Advertising in IT Park World Trade Centre, Malleshwaram, Bangalore 

Effective advertising at the World Trade Center Bangalore (WTCB) involves leveraging the unique environment and amenities to maximize impact. By adhering to best practices, you can enhance the effectiveness of your campaigns and achieve better results. 

Target Audience Focus

When advertising at the WTCB, it is crucial to tailor your message to the specific demographics of the park’s occupants. The WTCB attracts a diverse range of professionals, including business leaders, decision-makers, and tech-savvy individuals. Understanding the profile of your target audience within this environment allows you to craft messages that resonate with their interests and needs. Researching the typical demographics and industry sectors represented in the park can provide valuable insights into what appeals to this audience. Customize your advertising content to address the pain points, preferences, and professional interests of the occupants. 

For example, if you are targeting technology professionals, highlight the latest innovations and technological solutions in your ads. A targeted approach ensures that your message is relevant and engaging, increasing the likelihood of capturing the attention of potential clients and partners.

Clear and Concise Messaging

Effective advertising relies on clear and concise messaging. At the WTCB, where professionals are often busy and have limited time, it is essential to communicate your message quickly and effectively. Utilize strong visuals and compelling headlines to capture attention and convey your core message at a glance. Avoid cluttered designs and lengthy text that may overwhelm or confuse viewers. Instead, focus on creating a straightforward and impactful message with a clear call to action. 

For instance, if you are promoting a new product or service, use bold graphics and concise copy to highlight key benefits and encourage immediate engagement. A well-designed ad with a clear message and call to action makes it easier for viewers to understand your offering and take the next step, whether it’s visiting your website, contacting your sales team, or attending an event.

High-Quality Materials

Investing in high-quality materials is essential for creating effective advertisements at the WTCB. Professional design and production enhance the visual appeal and credibility of your ads, making them more likely to attract attention and leave a positive impression. Whether you are using digital screens, printed posters, or interactive displays, the quality of the materials used should reflect the standards of your brand. 

High-resolution images, polished design elements, and durable production materials contribute to a professional and polished look. By ensuring that your advertisements are visually appealing and well-produced, you reinforce your brand’s commitment to quality and professionalism. This attention to detail helps establish a strong brand presence and enhances the overall effectiveness of your advertising efforts.

Measure and Analyze

Tracking the performance of your ads is a critical best practice for optimizing results. At the WTCB, where advertising opportunities are highly valued, it is important to assess the effectiveness of your campaigns to ensure a positive return on investment. Utilize analytics tools and metrics to monitor key performance indicators such as engagement rates, viewer interactions, and lead generation. Analyzing this data allows you to identify which ads are performing well and which may need adjustments. 

For example, if you notice that certain types of content or placement strategies are generating higher engagement, you can focus more resources on these successful approaches. Regularly reviewing and analyzing ad performance helps you make data-driven decisions, refine your advertising strategy, and achieve better outcomes.

Leverage Technology

Utilizing digital screens for interactive and engaging content is a best practice that takes advantage of modern advertising technology. At the WTCB, digital signage offers a dynamic platform for showcasing ads with interactive elements, real-time updates, and multimedia content. Incorporate features such as touchscreens, video loops, and live feeds to create an engaging and interactive experience for viewers. Digital screens allow for greater flexibility in updating content and can capture attention more effectively than static displays. 

For instance, you can use digital signage to run promotions, display real-time product demos, or feature interactive polls and quizzes. Leveraging technology in your advertising strategy enhances viewer engagement and provides opportunities for more innovative and impactful campaigns.

Guide to Creating Effective Advertising in IT Park World Trade Centre, Malleshwaram, Bangalore 

Creating effective advertising requires a strategic approach to capture attention, communicate value, and drive action. To achieve impactful results, it is essential to follow certain key principles.

Understand Your Target Audience

Effective advertising begins with a deep understanding of your target audience. Identifying who they are, and their preferences, needs, and behaviors allows you to tailor your message to address their specific interests. Conduct thorough research to gather insights about demographics, psychographics, and buying habits. This understanding helps you craft ads that speak directly to your audience’s motivations and pain points. 

For instance, if your target audience consists of tech-savvy professionals, focus on highlighting cutting-edge features and technological benefits. A targeted approach ensures that your message is relevant and engaging, increasing the likelihood of a positive response and higher engagement rates.

Craft a Compelling Story

A compelling story can significantly enhance the effectiveness of your advertisement. Instead of merely listing product features or benefits, create a narrative that resonates with your audience on an emotional level. Use storytelling techniques to illustrate how your product or service solves a problem or improves the customer’s life. This approach makes your advertisement more memorable and relatable. 

For example, share a customer success story or depict a scenario where your product makes a positive impact. By weaving a narrative into your advertising, you can create a stronger connection with your audience and differentiate your brand from competitors.

Develop a Strong Call to Action

A strong call to action (CTA) is crucial for driving responses and achieving your advertising goals. Clearly state what you want your audience to do next, whether it’s visiting your website, calling your sales team, or making a purchase. The CTA should be direct, specific, and compelling. Use action-oriented language and create a sense of urgency to encourage immediate action. 

For instance, phrases like “Shop Now,” “Get Started Today,” or “Call Us for a Free Consultation” guide viewers toward the next step. A well-crafted CTA helps ensure that your audience knows exactly what to do and motivates them to take action, leading to higher conversion rates.

Utilize High-Quality Visuals

High-quality visuals play a crucial role in creating effective advertising. The visual elements of your ad, including images, graphics, and videos, should be clear, professional, and aligned with your brand’s identity. High-resolution images and well-designed graphics capture attention and convey a sense of quality and credibility. 

Avoid using stock photos that may appear generic or disconnected from your message. Instead, invest in custom visuals that reflect your brand’s unique characteristics and appeal to your target audience. Compelling visuals not only attract attention but also enhance the overall effectiveness of your advertisement by making it more engaging and memorable.

Ensure Consistent Branding

Consistency in branding is key to creating effective advertising that reinforces your brand’s identity. Ensure that your advertisement aligns with your overall brand strategy, including your logo, color scheme, and messaging. Consistent branding helps build brand recognition and trust, making it easier for your audience to connect your advertisement with your brand. Incorporate your brand’s voice and style into your ad to create a cohesive and professional appearance. This consistency helps create a unified brand experience across different advertising channels and reinforces your brand’s presence in the minds of your audience.

Test and Optimize

Testing and optimization are essential for improving the effectiveness of your advertising campaigns. Before launching a full-scale campaign, test different ad variations to see which elements resonate best with your audience. This could include testing different headlines, visuals, CTAs, or ad formats. Analyze the performance of each variation using metrics such as click-through rates, engagement, and conversion rates. 

Use these insights to refine and optimize your ads for better results. Continuous testing and optimization help ensure that your advertising efforts are based on data-driven decisions and can lead to more effective and successful campaigns.

Monitor and Analyze Results

Monitoring and analyzing the results of your advertising campaigns are crucial for understanding their impact and effectiveness. Use analytics tools to track key performance indicators, such as reach, engagement, and conversions. Regularly review the data to assess how well your ads are performing and identify areas for improvement. 

Analyzing results allows you to gauge the success of your advertising strategies and make informed adjustments to enhance future campaigns. By staying informed about the performance of your ads, you can continuously improve your advertising approach and achieve better outcomes.

Want to do Advertising in IT Park World Trade Centre for brand promotions?

Why Choose Ginger Media Group for Advertising in IT Park World Trade Centre, Malleshwaram, Bangalore?

Choosing the right partner for your advertising needs is crucial for achieving your marketing goals and maximizing your return on investment. Ginger Media Group stands out as a leading choice for advertising due to its exceptional services and expertise. 

Extensive Industry Experience: Ginger Media Group brings a wealth of experience to the table, having worked with a diverse range of clients across various industries. Our extensive industry experience enables us to understand the unique challenges and opportunities in different markets, allowing us to tailor advertising strategies that meet specific client needs. Our team of seasoned professionals is adept at navigating the complexities of the advertising landscape, providing insights and solutions that drive results. 

With our track record of successful campaigns and satisfied clients, you can trust that we have the expertise to deliver effective and impactful advertising solutions. Partnering with us ensures that your advertising efforts are guided by a team with proven experience and a deep understanding of industry dynamics.

Comprehensive Media Solutions: At Ginger Media Group, we offer a comprehensive range of media solutions that cater to various advertising needs. Whether you require print, digital, radio, or outdoor advertising, our diverse portfolio ensures that you have access to the right channels to reach your target audience effectively. Our ability to integrate multiple media formats into a cohesive advertising strategy allows for a more holistic approach, enhancing the overall impact of your campaigns. By leveraging our wide-ranging media solutions, you can achieve greater visibility and engagement across different platforms. 

Our expertise in managing and optimizing media campaigns ensures that your advertising investments are utilized efficiently, providing you with a well-rounded and effective advertising strategy.

Data-Driven Approach: Ginger Media Group employs a data-driven approach to advertising, focusing on leveraging analytics and insights to inform and optimize campaigns. We utilize advanced tools and technologies to track performance, measure effectiveness, and gather valuable data on audience behavior. This analytical approach allows us to make informed decisions and adjustments, ensuring that your advertising strategies are continually refined for optimal results. 

By analyzing key metrics such as reach, engagement, and conversion rates, we provide actionable insights that help you understand the impact of your campaigns and make data-driven adjustments. Our commitment to a data-driven approach ensures that your advertising efforts are based on concrete evidence and designed to achieve measurable success.

Creative Expertise: Creativity is at the heart of effective advertising, and Ginger Media Group excels in delivering innovative and engaging advertising solutions. Our team of creative professionals is skilled in developing captivating ad concepts, compelling visuals, and persuasive messaging that resonate with your target audience. We understand the importance of creating advertisements that stand out and make a lasting impression. From eye-catching designs to impactful storytelling, our creative expertise ensures that your advertising campaigns are both memorable and effective. 

By choosing Ginger Media Group, you benefit from our ability to translate your brand’s vision into creative and dynamic advertisements that capture attention and drive results.

Client-Centric Approach: At Ginger Media Group, our client-centric approach is fundamental to our service philosophy. We prioritize understanding your unique goals, preferences, and challenges to deliver tailored advertising solutions that align with your objectives. Our dedicated team works closely with you throughout the campaign process, providing personalized support and ensuring that your needs are met. We value open communication and transparency, keeping you informed and involved at every stage. 

Our commitment to building strong client relationships and delivering exceptional service ensures that you receive a collaborative and supportive experience. By choosing Ginger Media Group, you gain a partner who is dedicated to your success and focused on achieving your advertising goals.

Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.

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