Advertising in Daily Sanjhi Khabar Newspaper
Daily Sanjhi Khabar, a prominent Hindi-language daily newspaper, has been a vital part of the Indian media landscape since its inception. Established in 1991, it has grown to become one of the most widely read newspapers in the northern region of India. With its comprehensive coverage of national and international news, in-depth analysis, and a strong focus on regional issues, Daily Sanjhi Khabar has built a loyal readership over the years. Its commitment to delivering accurate and timely news has earned it a reputation for reliability and credibility among its audience.
The newspaper’s extensive reach and influence make it an ideal platform for advertisers looking to target a diverse and engaged audience. Daily Sanjhi Khabar’s readership spans across various demographics, including urban and rural areas, ensuring that advertisements reach a broad spectrum of potential customers. The newspaper’s regional editions cater to specific local interests, further enhancing the effectiveness of advertising campaigns. Additionally, its supplements and special editions provide advertisers with opportunities to tailor their messages to specific themes and events, maximizing their impact.
Over the years, Daily Sanjhi Khabar has embraced technological advancements to stay relevant in the digital age. While maintaining its strong print presence, the newspaper has also expanded its digital footprint with a user-friendly website and mobile app. This digital transformation has allowed it to reach an even wider audience, offering advertisers a multi-platform approach to their campaigns. By advertising in Daily Sanjhi Khabar, businesses can leverage the newspaper’s established brand, extensive reach, and multimedia capabilities to effectively communicate their messages and achieve their marketing objectives.
Table of contents
- Advertising in Daily Sanjhi Khabar Newspaper
- Benefits of Advertising in Daily Sanjhi Khabar Newspaper
- Importance of Advertising in Daily Sanjhi Khabar Newspaper
- Ad Format of Advertising in Daily Sanjhi Khabar Newspaper
- Factors Affecting the Cost Advertising in Daily Sanjhi Khabar Newspaper
- Best Practices for Advertising in Daily Sanjhi Khabar Newspaper
- Guide for Creating Effective Advertising in Daily Sanjhi Khabar Newspaper
- Why Choose Ginger Media Group for Advertising in Daily Sanjhi Khabar Newspaper?
Benefits of Advertising in Daily Sanjhi Khabar Newspaper
Advertising in a newspaper, particularly one as established as Daily Sanjhi Khabar, provides a unique platform for businesses to reach a wide and diverse audience. With its extensive readership and reputable presence in the media landscape, Daily Sanjhi Khabar offers numerous advantages for advertisers.
Unlike digital media, which can often be cluttered and overwhelming, print media provides a focused and tangible medium that captures the attention of its readers effectively. This article explores the various benefits of advertising in Daily Sanjhi Khabar, emphasizing its capacity to deliver impactful and measurable results for businesses across different sectors.
Wide and Diverse Readership
Daily Sanjhi Khabar boasts a broad readership that spans various demographics, including different age groups, genders, income levels, and educational backgrounds. This extensive reach ensures that advertisements placed in the newspaper are seen by a diverse audience, increasing the chances of engaging potential customers from various segments of society. Businesses can leverage this wide readership to promote their products and services to a broader audience, thus maximizing their advertising investment.
Additionally, the newspaper's established reputation and credibility among its readers can enhance the perceived trustworthiness and reliability of the advertised products or services.
Targeted Geographic Reach
One of the key benefits of advertising in Daily Sanjhi Khabar is its ability to target specific geographic regions effectively. Newspapers are often distributed in designated areas, allowing businesses to focus their marketing efforts on specific localities or regions.
This geographic targeting is particularly advantageous for local businesses or those aiming to establish a strong presence in a particular area. By placing ads in Daily Sanjhi Khabar, companies can ensure that their message reaches the intended audience within the targeted region, enhancing the relevance and impact of their advertising campaigns.
Enhanced Credibility and Trust
Print media, and newspapers in particular, are often perceived as more credible and trustworthy compared to digital media. Readers are likely to view the advertisements in the newspaper as reliable sources of information. This credibility can significantly benefit bus
inesses, as consumers are more likely to trust and respond to ads in reputable publications. The association with a respected newspaper can enhance the brand image of the advertiser, fostering a sense of trust and reliability among potential customers. This trust can translate into higher conversion rates and improved customer loyalty.
Long Shelf Life and Repeat Exposure
Unlike digital advertisements, which can quickly disappear from view, newspaper ads have a longer shelf life. Daily Sanjhi Khabar is often read over several days and may be shared among multiple readers within a household or community. This extended exposure increases the likelihood of the advertisement being seen multiple times by the same audience, reinforcing the marketing message.
The physical presence of the newspaper also means that ads can be revisited, providing ongoing visibility for the advertised products or services. This repeat exposure can enhance brand recall and drive sustained interest in the advertised offerings.
Tangible and Engaging Medium
Newspapers offer a tangible and engaging medium for advertisements, providing a physical presence that digital ads cannot match. Readers of Daily Sanjhi Khabar engage with the newspaper in a focused manner, often dedicating specific time to read and absorb the content.
This level of engagement means that advertisements are more likely to capture the reader's attention and make a lasting impression. The tactile nature of print media also allows for creative and visually appealing ad designs, which can further enhance the effectiveness of the advertising campaign. The engaging experience of reading a newspaper can lead to higher levels of ad recall and responsiveness.
Importance of Advertising in Daily Sanjhi Khabar Newspaper
Advertising in newspapers remains a vital component of a comprehensive marketing strategy, especially in an established publication like Daily Sanjhi Khabar. While the digital revolution has transformed the advertising landscape, print media still holds significant importance due to its unique attributes and enduring appeal. It provides advertisers with a platform that combines traditional values with modern relevance, ensuring that marketing messages are effectively communicated to a loyal and attentive readership. This article explores the importance of advertising in Daily Sanjhi Khabar, highlighting its ability to foster community connections, enhance brand prestige, deliver in-depth storytelling, provide measurable results, and support local economies.
Fostering Community Connections
Advertising in Sanjhi Khabar plays a crucial role in fostering community connections. Local newspapers are deeply embedded in the fabric of their communities, covering stories, events, and issues that matter most to local residents. By advertising in such a publication, businesses can position themselves as integral parts of the community.
This alignment with local values and interests can create a sense of familiarity and trust between the business and the community.
Enhancing Brand Prestige
Advertising in a well-respected newspaper like Sanjhi Khabar can significantly enhance a brand's prestige and credibility. The association with a reputable publication lends a sense of quality and reliability to the advertised products or services.
This is particularly important for new or emerging brands looking to establish themselves in the market. Being featured in a trusted newspaper can provide a powerful endorsement, as readers are likely to view the advertisement with a higher degree of seriousness and respect. This prestige can differentiate a brand from its competitors, positioning it as a leader in its industry and elevating its overall market perception.
Delivering In-Depth Storytelling
Newspapers offer a unique platform for in-depth storytelling, allowing businesses to convey their brand narratives in a detailed and engaging manner. Unlike the often brief and fleeting nature of digital ads, newspaper advertisements can utilize larger spaces to tell comprehensive stories about the brand, its values, and its offerings. Sanjhi Khabar provides an opportunity for advertisers to craft rich, narrative-driven ads that resonate deeply with readers.
This storytelling approach can create an emotional connection with the audience, making the brand more memorable and compelling. By leveraging the depth and space available in print media, businesses can effectively communicate their unique value propositions and build a strong brand identity.
Providing Measurable Results
Contrary to common perception, advertising in newspapers can provide measurable results, especially when integrated with digital strategies. Sanjhi Khabar offers various tools and metrics to track the performance of print ads, such as response codes, dedicated phone numbers, and promotional offers.
These mechanisms allow businesses to gauge the effectiveness of their print campaigns and measure return on investment (ROI). Additionally, print ads can drive traffic to digital platforms, creating a synergy that enhances overall campaign effectiveness. By analysing these metrics, businesses can refine their strategies, optimise their advertising spend, and ensure that their marketing efforts yield tangible and quantifiable outcomes.
Supporting Local Economies
Advertising in Sanjhi Khabar contributes to supporting local economies, which is a critical aspect of community development and sustainability. Local newspapers often rely on advertising revenue to fund their operations, including journalism that covers local news, events, and issues. By investing in newspaper advertising, businesses help sustain these vital community resources.
This support not only benefits the newspaper but also ensures that the local population continues to receive important news and information. Furthermore, local businesses that advertise in the newspaper help stimulate economic activity by attracting customers and driving sales within the community. This economic ripple effect strengthens the local economy, creating a thriving environment for businesses and residents alike.
Ad Format of Advertising in Daily Sanjhi Khabar Newspaper
Advertising in newspapers remains a powerful medium for reaching a wide and diverse audience, and Daily Sanjhi Khabar offers various traditional ad formats to cater to the needs of different advertisers. As a leading Hindi-language daily, it has built a reputation for delivering reliable news and content, making it an attractive platform for businesses seeking to promote their products and services. Understanding the various traditional ad formats available in Daily Sanjhi Khabar can help advertisers effectively choose the best method to communicate their message and achieve their marketing goals.
This article will explore key traditional ad formats, each with unique benefits and considerations, to help you make an informed decision.
Display Advertisements
Display advertisements are the most common and visually engaging format in newspapers. These ads are placed strategically throughout the newspaper, often occupying sections or full pages, and can include a combination of text, images, graphics, and logos. The primary advantage of display ads is their high visibility and flexibility in design, allowing businesses to create eye-catching and impactful messages.
By using bold headlines, vibrant colors, and compelling visuals, advertisers can attract the reader's attention and convey their message effectively. This format is ideal for promotions, product launches, brand awareness campaigns, and event announcements, providing ample space to showcase detailed information and creative elements.
Classified Advertisements
Classified advertisements are text-based ads that are grouped into specific categories such as jobs, real estate, services, and personal notices. These ads are smaller in size compared to display ads and are typically priced based on the number of words or lines. Classified ads are highly effective for targeted advertising, as readers often refer to these sections when looking for specific products, services, or opportunities.
Despite their simplicity, classified ads can generate significant leads and responses, especially for local businesses, job vacancies, and community events. They offer an affordable and straightforward way for small businesses and individuals to reach a relevant audience.
Inserts and Supplements
Inserts and supplements are separate printed materials inserted into the main newspaper, offering advertisers a unique opportunity to deliver detailed content directly to the readers. Inserts can be flyers, brochures, or catalogs, while supplements are additional sections focusing on specific themes such as lifestyle, health, or education.
This format allows advertisers to provide extensive information, high-quality images, and promotional offers without being confined to the standard newspaper layout. Inserts and supplements can be distributed with the entire newspaper or targeted to specific regions, maximizing their reach and relevance. They are particularly effective for special promotions, seasonal campaigns, and in-depth product showcases.
Advertorials
Advertorials blend advertising with editorial content, presenting promotional messages in a format that resembles regular news articles or features. This format allows advertisers to tell a compelling story, provide detailed information, and highlight the benefits of their products or services in a narrative style. Advertorials are designed to engage readers by offering valuable insights, expert opinions, and informative content while subtly promoting the advertiser's brand.
This approach can build trust and credibility, as readers perceive advertorials as informative articles rather than direct advertisements. They are suitable for industries like healthcare, finance, and education, where detailed explanations and expert endorsements can influence consumer decisions.
Public Notices and Announcements
Public notices and announcements are formal advertisements required by law for legal, governmental, and community information dissemination. These ads are essential for communicating official information such as tenders, public hearings, legal notices, and community updates. They ensure transparency and public awareness, reaching a wide audience through the newspaper's established circulation.
For businesses, public notices can also include corporate announcements, financial disclosures, and shareholder meetings. While this format is more functional than promotional, it plays a crucial role in maintaining public trust and fulfilling regulatory requirements. Public notices and announcements are a reliable way to convey important information to the community and stakeholders.
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Factors Affecting the Cost Advertising in Daily Sanjhi Khabar Newspaper
Advertising in newspapers like Daily Sanjhi Khabar can be an effective way for businesses to reach their target audience. However, the cost of advertising can vary significantly based on several factors. Understanding these factors can help businesses make informed decisions about their advertising strategies and budgets.
This article explores key factors that affect the cost of advertising in Daily Sanjhi Khabar, including ad size and placement, color versus black and white, frequency and duration of the campaign, the day of the week, and additional services and customizations.
Ad Size and Placement
One of the primary factors influencing the cost of advertising in Daily Sanjhi Khabar is the size and placement of the advertisement. Larger ads naturally cost more than smaller ones due to the increased amount of space they occupy on the page. A full-page ad, for instance, will be significantly more expensive than a quarter-page or an eighth-page ad. In addition to size, the placement of the ad within the newspaper plays a crucial role in determining the cost.
Ads placed on the front page, back page, or within specific high-traffic sections like the business or sports sections are usually priced at a premium.
Color Versus Black and White
The choice between color and black-and-white ads is another significant factor that affects advertising costs in Daily Sanjhi Khabar. Color ads tend to be more expensive than black-and-white ads due to the additional printing costs associated with color production. However, color ads can be more eye-catching and engaging, potentially leading to better recall and higher response rates from readers.
The decision to use color should be based on the advertising goals and the nature of the product or service being promoted.
For instance, businesses in industries like fashion, food, and entertainment may benefit more from the vibrant, attention-grabbing appeal of color ads.
Frequency and Duration of the Campaign
The frequency and duration of an advertising campaign in Daily Sanjhi Khabar can significantly influence the overall cost. Advertisers often receive discounts for running their ads multiple times or over an extended period. These frequency discounts are designed to incentivize longer-term commitments and repeated exposure, which can enhance brand recognition and recall among readers.
A single, one-off ad will typically be more expensive on a per-ad basis compared to a series of ads spread out over weeks or months. Businesses must consider their advertising objectives and budget constraints when determining the optimal frequency and duration for their campaigns. While a longer campaign might be more costly upfront, the cumulative effect of repeated exposure can yield better results in terms of customer engagement and conversion rates. Strategic planning in this area can help maximize the return on investment for newspaper advertising.
Day of the Week
The day of the week on which an ad appears in Daily Sanjhi Khabar can also impact its cost. Ads placed in the weekend editions, particularly on Sundays, often come with a premium price tag due to higher readership levels. Weekend editions generally have a larger circulation and are read more thoroughly by subscribers who have more leisure time compared to weekdays.
This increased readership can translate into greater visibility and effectiveness for the ads, justifying the higher cost. Conversely, advertising on weekdays might be more cost-effective, although the readership might be slightly lower.
Additional Services and Customizations
Daily Sanjhi Khabar offers various additional services and customizations that can enhance the effectiveness of advertisements but also add to the overall cost. These services might include graphic design assistance, advertorial content, special font choices, and enhanced distribution options such as inserts or outserts.
Customizations like special placements within thematic sections or the use of interactive elements can also drive up the cost.
While these enhancements can significantly boost the appeal and impact of an ad, they require additional budget allocation.
Best Practices for Advertising in Daily Sanjhi Khabar Newspaper
Advertising in a reputable newspaper like Daily Sanjhi Khabar can significantly enhance a brand's visibility and credibility. However, to maximize the effectiveness of your advertising efforts, it is essential to adhere to certain best practices. These practices ensure that your ads are not only seen but also resonate with your target audience, driving engagement and conversions.
This article outlines best practices for advertising in Daily Sanjhi Khabar, focusing on knowing your audience, crafting compelling headlines, using high-quality visuals, integrating calls to action, and monitoring and adjusting your campaigns.
Know Your Audience
Understanding your target audience is the cornerstone of any successful advertising campaign. In the context of Daily Sanjhi Khabar, it's crucial to gain insights into the newspaper's readership demographics, interests, and behaviors. Conducting thorough market research can help you identify who reads the newspaper, what sections they frequent, and what types of content they engage with the most.
This knowledge allows you to tailor your advertisements to meet the specific needs and preferences of the audience. For example, if the majority of the readers are young professionals, your ads should reflect themes and products that resonate with this group.
Craft Compelling Headlines
The headline is often the first element of your ad that readers will notice, and it plays a critical role in capturing their attention. A compelling headline should be clear, concise, and engaging, drawing readers in and encouraging them to read the rest of the ad. It should highlight the key benefits or unique selling points of your product or service in a way that resonates with the audience.
Using powerful and action-oriented words can make your headline more impactful. For instance, instead of a generic headline like "Introducing Our New Product," opt for something more dynamic such as "Transform Your Life with Our Innovative New Product.
Use High-Quality Visuals
Visual elements play a significant role in the effectiveness of print advertisements. High-quality images and graphics can capture attention, convey messages quickly, and evoke emotions, making your ad more memorable. When advertising in Daily Sanjhi Khabar, ensure that the visuals you use are relevant, clear, and of professional quality.
Avoid using stock photos that look generic or overly staged, as they can detract from the authenticity of your ad. Instead, opt for original images that reflect your brand's personality and values.
Integrate Calls to Action (CTAs)
A well-crafted advertisement should always include a clear and compelling call to action (CTA). The CTA directs readers on what to do next, whether it's visiting your website, calling a phone number, or taking advantage of a special offer. In Daily Sanjhi Khabar, your CTA should be prominent and easy to understand, encouraging immediate action from the readers. Use action-oriented language and create a sense of urgency to motivate readers to act quickly.
For instance, phrases like "Limited Time Offer," "Call Now," or "Visit Our Store Today" can prompt readers to take the desired action. Additionally, providing multiple ways for readers to respond can increase the likelihood of engagement.
Monitor and Adjust Your Campaigns
Continuous monitoring and adjustment of your advertising campaigns are crucial for optimizing performance and achieving your marketing goals. Once your ad is published in Daily Sanjhi Khabar, track its performance using available metrics and feedback. Pay attention to indicators such as response rates, customer inquiries, and sales generated from the ad.
Gathering this data can help you understand what is working and what isn't, allowing you to make informed decisions about future advertisements. Be prepared to adjust your strategy based on the insights gained.
Guide for Creating Effective Advertising in Daily Sanjhi Khabar Newspaper
Creating effective advertisements in Daily Sanjhi Khabar involves more than just placing an ad in the newspaper. It requires a strategic approach that considers the nuances of the medium, the preferences of the readership, and the specific goals of the campaign.
This guide outlines key points to help you create compelling and effective advertisements in Daily Sanjhi Khabar, focusing on clear messaging, audience targeting, optimal timing, credibility and trust, leveraging testimonials, strategic use of whitespace, and integrating cross-channel promotions.
Clear Messaging
Clarity is paramount in newspaper advertising. Readers typically skim through content quickly, so your message needs to be immediately understandable. Avoid jargon and complex language; instead, use straightforward, concise statements that convey the core benefits of your product or service.
The headline should capture attention, while the body of the ad should reinforce the main message with essential details. Include a clear call to action (CTA) that tells readers exactly what you want them to do next, such as "Call Now," "Visit Our Website," or "Claim Your Discount Today." By ensuring your message is clear and direct, you increase the likelihood of engagement and response.
Audience Targeting
Understanding and targeting your specific audience is crucial for the success of your advertisement. Conduct thorough research to identify the demographics, interests, and behaviors of Daily Sanjhi Khabar's readership. Tailor your ad content to resonate with these readers, addressing their needs and preferences.
For example, if you are advertising a local event, emphasize community benefits and local involvement. If your target audience includes young professionals, highlight features that appeal to their lifestyle and aspirations. Effective audience targeting helps create a connection with readers, making them more likely to respond positively to your ad.
Optimal Timing
The timing of your advertisement can significantly impact its effectiveness. Consider the daily and seasonal reading patterns of your target audience. Ads placed in weekend editions may reach a larger, more relaxed audience with more leisure time to engage with your message. Additionally, timing your ads around relevant events, holidays, or peak shopping seasons can enhance their relevance and appeal.
For instance, advertising a summer sale just before the holiday season or promoting back-to-school products in late summer can align your message with the readers’ current needs and interests, boosting response rates.
Credibility and Trust
Building credibility and trust is essential in any advertising campaign. Readers are more likely to respond to ads from brands they trust. Ensure your ad reflects your brand’s values and integrity.
Use professional design and high-quality visuals to convey reliability. Including elements like guarantees, endorsements, or certifications can further enhance trust. Testimonials from satisfied customers or partnerships with well-known local figures can also add credibility. By establishing trust, you not only attract immediate attention but also build long-term customer loyalty.
Leveraging Testimonials
Testimonials from satisfied customers can significantly enhance the effectiveness of your advertisement. Including quotes or stories from real customers provides social proof, reassuring potential clients of the quality and reliability of your product or service. Choose testimonials that highlight specific benefits or positive experiences.
Accompany these testimonials with the customer’s name and, if possible, a photo to add authenticity. Leveraging testimonials in your ad not only builds trust but also helps readers envision themselves benefiting from your offering, increasing the likelihood of engagement.
Strategic Use of Whitespace
The design of your ad plays a crucial role in capturing and maintaining readers' attention. Strategic use of whitespace—empty areas in your ad—can make your content more readable and visually appealing.
Avoid cluttering your ad with too much text or too many images. Instead, focus on a clean, balanced layout that highlights the most important elements. Whitespace helps direct readers’ attention to key messages and CTAs, making your ad more effective. A well-designed ad with ample whitespace can stand out in the newspaper, drawing more eyes and fostering better engagement.
Integrating Cross-Channel Promotions
Integrating your newspaper advertisement with other marketing channels can amplify its impact. Use your ad to direct readers to your website, social media pages, or physical store. Include QR codes or unique promo codes that readers can use online, providing a seamless transition from print to digital.
This integration not only broadens your reach but also allows you to track the effectiveness of your newspaper ad through online metrics. Cross-channel promotions ensure that your message reaches a wider audience and provides multiple touchpoints for engagement, enhancing the overall success of your campaign.
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Why Choose Ginger Media Group for Advertising in Daily Sanjhi Khabar Newspaper?
Advertising in a reputable newspaper like Daily Sanjhi Khabar can significantly enhance your brand’s visibility and reach. To maximize the effectiveness of your newspaper advertising campaign, partnering with a trusted and experienced agency is crucial.
Ginger Media Group offers unparalleled expertise and comprehensive services to ensure your ads achieve the desired impact. Here are compelling reasons why you should choose Ginger Media Group for advertising in Daily Sanjhi Khabar Newspaper.
Expertise and Experience: At Ginger Media Group, we pride ourselves on our extensive experience and deep understanding of the newspaper advertising landscape. With over a decade of experience in the industry, we have developed a keen insight into what works best for different types of businesses. Our team of experts is well-versed in the nuances of newspaper advertising, from selecting the most effective ad formats to crafting compelling messages that resonate with readers.
We understand the unique characteristics of Daily Sanjhi Khabar’s readership and tailor our strategies to ensure your ads are seen by the right audience. By leveraging our expertise, you can be confident that your advertising campaign will be expertly managed and optimized for maximum impact.
Customised Advertising Solutions: One of the key advantages of working with Ginger Media Group is our commitment to providing customized advertising solutions. We recognize that every business is unique, with its own set of goals, target audience, and budget constraints. That’s why we take a personalized approach to each advertising campaign, carefully analyzing your specific needs and objectives.
Our team collaborates closely with you to develop a tailored strategy that aligns with your brand identity and marketing goals. Whether you’re looking to launch a new product, boost brand awareness, or drive sales, we create bespoke advertising plans that deliver measurable results. Our customized solutions ensure that your ads stand out in Daily Sanjhi Khabar, effectively capturing the attention of potential customers.
Comprehensive Services: When you choose Ginger Media Group for your newspaper advertising needs, you gain access to a full suite of services designed to support every aspect of your campaign. From initial planning and strategy development to creative design and ad placement, we handle all the details to ensure a seamless and successful advertising experience. Our comprehensive services include market research, copywriting, graphic design, media buying, and performance analysis.
By offering a one-stop solution, we save you time and effort, allowing you to focus on running your business while we manage your advertising campaign. Our end-to-end services ensure that every element of your ad campaign is executed to the highest standards, maximizing your return on investment.
Strong Media Relationships: Our strong relationships with media outlets, including Daily Sanjhi Khabar, allow us to negotiate the best rates and premium ad placements for our clients. We understand the importance of strategic placement in newspaper advertising and work diligently to secure spots that will maximize your ad’s visibility and impact.
Our established connections within the industry enable us to provide you with cost-effective solutions that don’t compromise on quality. By choosing Ginger Media Group, you benefit from our network and industry know-how, ensuring your advertisements achieve optimal reach and engagement.
Proven Track Record: Ginger Media Group has a proven track record of delivering successful newspaper advertising campaigns for a wide range of clients. Our portfolio includes businesses of all sizes, from local enterprises to large corporations, each benefiting from our strategic approach and dedication to excellence.
We measure the success of our campaigns through detailed performance analysis and continuous optimization, ensuring that your advertising efforts yield the best possible results.
Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.